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Let's take a trip together, planned by the app
AI-based road trip planner that builds trips for adventure travellers. Concept project.
Project Highlights
- Brand identity: a complete visual system for an AI-based road trip planning platform.
- Adventure-led visual direction: imagery and design conveying discovery and the open road.
- Website design and development: full build presenting the planning experience.
- Product storytelling: AI trip planning explained without feature overload.
- Route and destination content: structure designed to inspire rather than merely organize.
- Responsive build: optimized for travellers planning across devices.
Challenges
An AI trip planner has to feel like adventure, not admin, which means the interface can’t read as software. Roadtrippers needed a brand carrying genuine wanderlust and a site that explains how the planning works while still selling the feeling of the road.
Approach
We built the brand around the feeling of the open road rather than the software behind it, using illustration and photography that convey discovery. The website was structured to show how the planner works without burying visitors in features, with route and destination content designed to spark the trip rather than just organize it.
Outcomes
Roadtrippers has a brand and site that sell the trip rather than the software. The planning capability is clear, and the visual direction makes the product feel like the start of an adventure.
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