We helped present Flipp’s value to partners, not consumers, through a credible, conversion-ready website that’s fast, accessible, and easy for internal teams to manage.
Flipp connects retailers, brands, and media partners to millions of shoppers with localized digital flyers and shoppable experiences.
Project Highlights
- WordPress build: a modern, secure foundation built to perform responsively across devices.
- Sitemap & IA strategy: a clear structure built around ingestion, content, and curation, tailored to B2B use cases.
- UI/UX system in Figma: a component library with detailed states and notes, ready for a smooth handoff to development.
- On-page SEO: titles, headings, and internal linking set up properly, plus a sitemap and full GA4 and Search Console setup.
- Performance & accessibility: faster load times through image optimization and caching, with accessible color, type, and focus design.
- Lead gen mechanics: downloadable reports that are easy to track, newsletter sign-ups, and calls to action throughout the site.
- Careers integrations: job listings pulled from Greenhouse, with LinkedIn tracking that respects user consent.
- Mobile-specific design: layouts optimized for quick scanning and easy action on phones.
- User testing & QA: testing before launch, checks across devices, and a full checklist at handover.
Challenges
Consumers already know Flipp well. B2B buyers don’t, and they needed a narrative built specifically around partnership. The existing content mixed both audiences together, burying how ingestion, content, and curation actually translate into results for retailers, brands, and media. We also had to build gated, downloadable, and traceable reports for demand capture, connect Greenhouse and LinkedIn, and meet strict standards for performance, accessibility, and consent.
Approach
We mapped how retail merchandising teams, brand marketers, and media sellers evaluate Flipp, then rebuilt the information architecture around those workflows. A reusable UI/UX system made the platform easier to scan without stripping away technical depth. We then strengthened on-page SEO, configured GA4 and Search Console, and added consent-based tracking for LinkedIn and analytics. Traceable report downloads and newsletter capture supported lead generation, while the WordPress component library and governance checklist gave the internal team a maintainable system after launch.
Outcomes
Flipp’s new B2B site gives partners clearer use cases, faster paths to inquiry, and credible proof backed by analytics and consent-aware tracking, all while staying fast, accessible, and easy for internal teams to update.
- Career or internship form submissions up 250%
- Navigation to the “Early Talent” section increased by 53%
- Page stability improved by 90%, eliminating content jumps
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