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99 Yorkville Ave Unit 200,
Toronto, ON M5R 3K5
Toronto, ON M5R 3K5
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The successful partnership between Nexus and Brand Vision demonstrates the power of strategic web design and development in transforming a company’s digital presence.
Brand Vision implemented a custom-coded feature allowing visitors to connect with local consultants based on their location, significantly boosting lead generation.
Project Highlights
Challenges
- Webflow build — modern, secure, and fast; responsive, mobile‑first execution.
- Sitemap & IA strategy — services and industries reorganized around task‑based user journeys.
- Modular CMS & component library — reusable templates for Services, Industries, and Insights (no developer lift for routine publishing).
- Conversion paths — embedded RFQ/Contact routes on high‑intent pages with persistent, unobtrusive CTAs.
- On‑page SEO — clean metadata, headings, internal linking spine, and structured data; GA4/Search Console wired.
- Accessibility & performance — WCAG‑informed color/type, keyboard navigation, lazy‑loading, and asset minimization.
- Content support — technical copy editing to maintain precision while improving scannability and search intent match.
- CMS operations workshop — step‑by‑step training videos + live session; governance checklist for a sustainable cadence.
Launch & stabilization — full QA, analytics verification, and 30‑day post‑launch support.
Our Approach
Final Outcome & Why Brand Vision
More from Project
Project Visuals & More
The collaboration between Nexus and Brand Vision aimed to achieve several key objectives: clearly and appealingly presenting the range of services Nexus offers, designing an intuitive and engaging website to enhance the user journey for their target audience, implementing features and design elements to boost annual lead generation, ensuring global accessibility by connecting visitors worldwide with relevant consultants, and utilizing contemporary design elements to create a visually appealing website.
Brand Vision made several visual and aesthetic enhancements to Nexus's website. They selected a sleek, modern font to enhance readability and convey professionalism, and incorporated a vibrant yellow accent throughout the site to draw attention to key areas and calls to action. This pop of color created a dynamic and engaging visual experience, ensuring the website was both attractive and effective in guiding user interaction.
The collaboration between Nexus and Brand Vision yielded impressive results: an enhanced user journey through intuitive design and clear information presentation significantly improved user engagement and satisfaction.
The location-based consultant feature directly contributed to a noticeable increase in annual lead generation, as potential clients could easily connect with the right consultants, streamlining the onboarding process. The website’s ability to cater to a global audience expanded Nexus’s reach and potential market.
Brand Vision designed a custom-coded location-based consultation feature to enhance Nexus's global reach. This feature allows visitors to input their location and receive a list of available consultants in their area, making Nexus accessible worldwide. This innovation significantly boosted lead generation by quickly connecting potential clients with local experts, streamlining the process of finding and engaging with Nexus’s services.
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Nexus
Web Design & Development for B2B
The successful partnership between Nexus and Brand Vision demonstrates the power of strategic web design and development in transforming a company’s digital presence.
Brand Vision implemented a custom-coded feature allowing visitors to connect with local consultants based on their location, significantly boosting lead generation.
Services
Project Summary
Nexus partnered with Brand Vision to expand its reach and enhance its digital footprint. They sought Brand Vision's expertise to redesign their website to effectively showcase their high-end and luxury solutions for small and medium enterprises (SMEs)
Brand Vision’s Impact
The impact we had on this project:
The goal was to improve the user experience, increase lead generation, and ensure global accessibility. Additionally, Nexus wanted to enhance the visual appeal of their site to reflect their prestigious brand, and Brand Vision's innovative design approach and technical capabilities were key to achieving these objectives.
At Brand Vision, we take great pride in delivering unparalleled services to our clients. For this specific project, our team placed a strong emphasis on crafting a visually striking and timeless platform. We recognized the project's significance to the client and ensured effective results by establishing clear goals and milestones throughout the project. Our determination was unwavering in creating a design that not only stands out among the competition but also effectively communicates the client's message and offerings.
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