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News & Events
2
5
min read

LinkedIn Wants To Add Games On Its Platform

LinkedIn, a platform with over 1 billion users and now controlled by Microsoft, has established itself as a hub for professional networking, knowledge acquisition, and recruitment. With the intention of increasing user engagement and extending platform usage, LinkedIn is expanding its operations into the gaming industry.

Mar 18, 2024
News & Events
2
5
min read

Lewis Hamilton Is Set To Transfer to Ferrari F1 in 2025

Recent reports have emerged suggesting that Lewis Hamilton, the seven-time Formula One world champion, is on the brink of a sensational move to Ferrari for the 2025 season. Despite neither Mercedes nor Ferrari having made an official announcement.

Feb 1, 2024
Advertisements
3
5
min read

Taylor Swift—Savior or Saboteur? Her Impact On Super Bowl And Advertising.

In the midst of the NFL playoffs, a figure has emerged on the sidelines, sparking debates among fans and Hall of Famers alike. Yes, you guessed it—Taylor Swift. As the NFL's favourite anti-hero, her presence has coincided with a surge in TV ratings, creating an opportunity for brands to capitalize on her star power.

Jan 28, 2024
Marketing
8
5
min read

Super Bowl 2024 Marketing Strategies and Best Ads

The following statistics were gathered through an Ad Age-Harris Poll survey conducted from January 12-17 with over 1,800 respondents across different generations, aiming to understand viewer preferences for Super Bowl ads, including tone, content, casting, and related aspects.

Jan 24, 2024

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News & Events
2
5
min read

LinkedIn Wants To Add Games On Its Platform

LinkedIn, a platform with over 1 billion users and now controlled by Microsoft, has established itself as a hub for professional networking, knowledge acquisition, and recruitment. With the intention of increasing user engagement and extending platform usage, LinkedIn is expanding its operations into the gaming industry.

Mar 18, 2024
Marketing
3
5
min read

Wayfair Rebrand, Explained - How Opening Its First Store Will Affect Marketing

The well-known online home retailer Wayfair is undergoing a major rebrand in preparation for its first large-format brick-and-mortar store opening near Chicago, Illinois. A new campaign called "Welcome to the Wayborhood," a revamped logo and jingle, and collaborations with new celebrities are all part of this extensive makeover.

Mar 18, 2024
Educational
5
5
min read

What Is Inbound Marketing?

People are constantly bombarded with ads and marketing messages. Inbound marketing is a way to connect with customers in a meaningful way and build long-lasting relationships based on trust and value. At its core, inbound marketing is about giving your target audience useful content and experiences that are tailored to their wants and needs. Inbound marketing tries to attract prospects naturally so they feel empowered and engaged instead of being "sold" to. This is different from traditional outbound marketing, which often uses annoying techniques to push messages onto consumers. 

Mar 17, 2024
Educational
5
5
min read

A Comprehensive Guide to Social Media Privacy

Privacy is now one of the most important things for people who use social media platforms. Users are being more careful about sharing personal information and want to know how their data is being used because they are becoming more aware of data protection. Social media managers, business owners, and content creators who depend on these sites to engage and convert customers will find this change very difficult. The fact that many nations have strict laws and legal frameworks that demand compliance measures to protect user data makes the situation even more challenging.

Mar 17, 2024
Educational
4
5
min read

What Is PPC Marketing?

PPC marketing, short for pay-per-click marketing, stands as a crucial component of any effective search engine optimization (SEO) strategy due to its ability to yield immediate results. Crafted PPC ads can significantly enhance brand visibility, with studies showing an increase of up to 80 percent, and encourage approximately 65 percent of customers to click through on paid advertisements. The versatility of PPC allows for various objectives to be met, including enhancing brand visibility, identifying new leads, driving more traffic to websites, and ultimately boosting conversions. However, despite its apparent simplicity, executing PPC effectively requires careful planning and preparation, as its main purpose ultimately boils down to facilitating growth.

Mar 16, 2024
Educational
4
5
min read

What Is Omnichannel Marketing?

Omnichannel marketing has become a popular idea in digital marketing, generating a lot of interest and debate. To put it simply, omnichannel marketing is a strategy that aims to give customers a unified and smooth experience across all of the ways they interact with a brand, whether they are online or off. These include making sure that customers get the same messages and good interactions no matter which platform they use. At its core, omnichannel marketing revolves around leveraging data obtained from the customer journey across multiple channels. This data serves as the foundation for understanding customer behavior, preferences, and needs. By analyzing information from customer relationship management (CRM) systems, website analytics, social media platforms, and other sources, businesses can map out touchpoints and tailor their strategies to meet specific customer requirements.

Mar 16, 2024
News & Events
4
5
min read

Everything You Need To Know About The TikTok Ban in 2024.

The recent passage of an anti-TikTok bill by the U.S. House of Representatives has sent shockwaves through the advertising and creator communities, sparking concerns and contingency planning regarding the future of the immensely popular app. Advertisers and creators alike are grappling with the potential ramifications of this legislative action, which threatens to ban TikTok in the U.S. if its Chinese-based owner, ByteDance, fails to sell the platform within six months.

Mar 15, 2024
New Tech
3
5
min read

Spotify Introducing Full Music Videos On The App

Spotify has added full music videos to its platform for streaming music. This directly competes with YouTube, which is the market leader in streaming music videos. This new feature, which is now available in beta for Spotify Premium users, is a big step up from the short looping Canvas videos that were previously available on the platform. Users can now easily "switch to video" from the album art and enjoy the full music video experience. Although the initial rollout only includes a small group of artists, such as chart-toppers Beyoncé and Dua Lipa and other artists like Doja Cat and Charli XCX, Spotify plans to slowly add more artists.

Mar 15, 2024
Marketing
4
5
min read

A Comprehensive Guide To Marketing On Threads in 2024

Since its launch in July 2023, Threads, a Meta-owned microblogging platform, has attracted significant attention as a Twitter substitute and has received over 100 million downloads.

Mar 12, 2024
Marketing
3
5
min read

Wimbledon Marketing Strategies In 2024

Wimbledon, the most prestigious tennis tournament, is a great example of how tradition and new ideas can work together. For more than one hundred years, its perfect lawns, famous players, and unmatched prestige have captivated people all over the world.

Mar 12, 2024
Trends
2
5
min read

Jake Paul Set to Battle Mike Tyson. This Is How Marketers Can Benefit From This Event.

The controversial YouTuber-turned-boxer Jake Paul will face off against former heavyweight champion Mike Tyson on July 20, 2024. It will be a battle marketers won’t want to miss.

Mar 11, 2024
Celebrity Marketing
4
5
min read

Actor Pedro Pascal Is Corona’s New Lead Brand Ambassador.

The famous beer brand Corona recently announced a big change in how it markets itself. After having rapper Snoop Dogg as the face of its "La Vida Mas Fina" campaign for three years, which was very successful, the brand is changing its creative direction by putting actor Pedro Pascal in his place.

Mar 11, 2024
News & Events
3
5
min read

Google's March 2024 Core Update Will Reduce AI and Spammy Content By 40%

In March 2024, Google released its most recent update, which altered its approach to combating spam and improved the calibre of its search results. This major update includes both changes to the algorithms and new rules about spam. These changes show that Google is determined to give users useful and accurate information while also fighting manipulative actions that hurt the Google search experience.

Mar 6, 2024
Educational
3
5
min read

McDonald's UAE Offers A Free Meal As a Part Of Its "After-Dinner Dinner" Campaign For Those Who Are Still Hungry

McDonald's UAE's "After-Dinner Dinner" campaign is a particularly inventive way to address the discontent that people frequently feel after spending a lot of money on upscale dining experiences. The campaign cleverly targets people who might feel both financially and gastronomically empty after expensive meals. 

Mar 6, 2024
New Launch
4
5
min read

The New 13 and 15-inch MacBook Air Now Comes With The Powerful M3 Chip.

Apple has released the newest MacBook Air models, which come with the powerful M3 chip and better performance, faster Wi-Fi, and the ability to connect up to two external displays.

Mar 5, 2024
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