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Marketing
6
5
min read

A 2024 Overview Of ASOS’s Marketing Strategies and Its Move To Invest $30 Million In A Rebrand.

ASOS, the online fashion and cosmetics retailer, has carved its path to success through its digital marketing strategies, propelling itself to the position of the world's fourth-largest online fashion store by revenue, with net online sales exceeding 3.5 billion in revenues in 2023.

Feb 24, 2024
News & Events
2
5
min read

Lewis Hamilton Is Set To Transfer to Ferrari F1 in 2025

Recent reports have emerged suggesting that Lewis Hamilton, the seven-time Formula One world champion, is on the brink of a sensational move to Ferrari for the 2025 season. Despite neither Mercedes nor Ferrari having made an official announcement.

Feb 1, 2024
Advertisements
3
5
min read

Taylor Swift—Savior or Saboteur? Her Impact On Super Bowl And Advertising.

In the midst of the NFL playoffs, a figure has emerged on the sidelines, sparking debates among fans and Hall of Famers alike. Yes, you guessed it—Taylor Swift. As the NFL's favourite anti-hero, her presence has coincided with a surge in TV ratings, creating an opportunity for brands to capitalize on her star power.

Jan 28, 2024
Marketing
8
5
min read

Super Bowl 2024 Marketing Strategies and Best Ads

The following statistics were gathered through an Ad Age-Harris Poll survey conducted from January 12-17 with over 1,800 respondents across different generations, aiming to understand viewer preferences for Super Bowl ads, including tone, content, casting, and related aspects.

Jan 24, 2024

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Marketing
6
5
min read

A 2024 Overview Of ASOS’s Marketing Strategies and Its Move To Invest $30 Million In A Rebrand.

ASOS, the online fashion and cosmetics retailer, has carved its path to success through its digital marketing strategies, propelling itself to the position of the world's fourth-largest online fashion store by revenue, with net online sales exceeding 3.5 billion in revenues in 2023.

Feb 24, 2024
Educational
5
5
min read

How to Start A Profitable Blog In 2024 In 10 Steps

Starting a successful blog in 2024 requires careful planning, strategic decision-making, and consistent effort. In this guide, we'll guide you through the key steps and strategies to help you launch and grow a thriving blog this year.

Feb 24, 2024
Social Media
2
5
min read

What Does the Future Hold for Facebook and Facebook Messenger?

‍Since its inception in 2004 by Mark Zuckerberg and his Harvard dorm mates, Facebook, now under the umbrella of Meta, has evolved into one of the largest tech conglomerates globally, encompassing platforms like Messenger, WhatsApp, and Instagram.

Feb 23, 2024
Educational
5
5
min read

What Is Conversion Rate Optimization (CRO)?

Conversion Rate Optimization (CRO) is a fundamental component of any successful digital marketing strategy, aimed at increasing the percentage of visitors who take desired actions, or conversions, on a website.

Feb 23, 2024
New Tech
2
5
min read

Elon Musk's Neuralink Implanted A Brain Chip Enabling Thought-Controlled Computer Mouse Movement.

Elon Musk's Neuralink, a pioneering venture in brain-computer interface technology, has recently achieved a significant milestone: the successful implantation of a brain chip into its first human patient. Musk shared this groundbreaking update on his social media platform X, where he revealed that the patient has not only undergone the procedure without any apparent complications but also possesses the ability to control a computer mouse through thought.

Feb 22, 2024
New Tech
1
5
min read

Reports Suggest Apple May Soon Release An Apple Ring

Undoubtedly, it is intriguing. Reportedly, Apple is contemplating entering the smart ring market, according to rumours in the technology industry. It's like everyone's trying to get a piece of the ring pie these days. According to reports, Apple has been thinking about it for a while, and it looks like they may finally be ready to go for it. Insiders told the Korean news outlet ETNews that Apple has been quietly thinking about making a smart ring. This could be because of how well products like the Oura ring have done.

Feb 22, 2024
AI
3
5
min read

OpenAI's Sora Is Going To Revolutionize Content Creation

It seemed impossible just a few weeks ago that a natural language prompt could lead to the creation of a movie. But now that Sora has been introduced, this possibility seems more likely than before.

Feb 20, 2024
Graphic Design
3
5
min read

The Top 5 Graphic Design Fundamentals To Get You Started

Creating visually appealing graphics doesn’t necessarily require a degree in graphic design. Instead, it demands a solid grasp of the fundamental principles that underpin effective graphic design. Whether you're crafting marketing materials, designing a website, or creating social media content, understanding these basics is crucial for conveying messages seamlessly and captivating your audience.

Feb 20, 2024
Branding
2
5
min read

Key Colour Trends for 2024 According To Pinterest and Their Impact on Business Branding

Colour trends play a pivotal role in shaping the visual landscape of businesses across industries. As we navigate through 2024, understanding the key colour trends and their implications for branding is paramount. In this exploration, we delve into the dominant colour palettes anticipated to define 2024 and examine how businesses can leverage these trends to enhance their branding strategies.

Feb 20, 2024
Educational
4
5
min read

Lifecycle Marketing vs. Sales Funnel: What's The Difference And Which Is Better?

Lifecycle marketing and sales funnels are two well-known marketing and sales strategies. Each has its own benefits and ways of working. Knowing how these two methods are different and judging their strengths and weaknesses can help businesses make smart choices about their marketing and sales strategies. 

Feb 18, 2024
Marketing
3
5
min read

Oscars Glamour, Goodie Bags, and Marketing Lessons We Can Learn For The 2024 Oscars.

Recognized as the highest honour in cinema, the Oscars draw in millions of viewers every year and provide an advertising opportunity for various companies. With so many viewers anticipating the nominees and the winners, the Oscars are a great chance for advertisers to get their movies and related products in front of an open and receptive audience.

Feb 17, 2024
AI
3
5
min read

OpenAI's Text-To-Video AI Model Sora And ChatGPT's 'Memory' Feature Raise Privacy Concerns.

The last few years have seen a lot of progress in the field of artificial intelligence (AI). OpenAI’s announcement of the new features, such as Sora and memory ChatGPT, is a huge step. Through its new feature, called "memory," ChatGPT can remember what it learned from previous conversations with users.

Feb 16, 2024
Website
3
5
min read

Top 10 Secrets of High-Performing Websites and Blogs That You Should Implement Today

Creating a highly successful website involves several key strategies that focus on attracting visitors, providing value, and building trust. A website serves as the cornerstone of an organization's online presence. However, not all websites are created equal. Some excel at attracting visitors, engaging users, and driving conversions, while others struggle to make an impact.

Feb 16, 2024
Marketing
5
5
min read

How Glossier Became A $1.8 Billion Beauty Empire Using These Marketing Strategies

Glossier, the billion-dollar beauty empire with a valuation of $1.8 billion, traces its origins back to a humble beginning: a side hustle beauty blog - Into the Gloss. 

Feb 15, 2024
Marketing
5
5
min read

Exploring The Best Shark Tank Deals of All Time

Shark Tank, the popular reality TV show where entrepreneurs pitch their business ideas to a panel of wealthy investors, has long been associated with innovative products, lucrative deals, and entrepreneurial success stories. Over the years, the Sharks, consisting of business leaders such as Mark Cuban, Lori Greiner, and Kevin O'Leary

Feb 15, 2024
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