FAQs

Answers to Frequently Asked Questions

With over a decade of experience, we are proud to have worked with many outstanding businesses worldwide!

What CRM Platforms do you work with?

In corporate website design, it is often necessary to integrate third-party platforms into the website. The most common integration is a customer relationship management (CRM) system. Our designers have experience integrating the most popular CRMs, such as Hubspot, Pardot, Salesforce, and Marketo, to meet your business needs. We can create a customized solution or marketing funnel for your business, while ensuring a seamless user experience. Our designers are based in the GTA and have the expertise to bring all these elements together.

What Platforms Do You Specialize In?

Our award-winning marketing and web design agency specializes in delivering customized solutions by leveraging a variety of platforms. Our team of skilled web designers has expertise in creating websites using various platforms such as WordPress, Webflow, Wix, Squarespace, and more.

Why Brand Research is a crucial step in Branding?

Brand research is an essential part of the branding process, as it helps companies better understand their target audience and craft a brand strategy that resonates with them. By identifying the demographics, values, and preferences of their target audience, companies can create a brand strategy that speaks to the needs and desires of their target audience. Brand research can also help companies understand the competitive landscape and market conditions in which they operate, allowing them to identify opportunities and challenges and craft a branding strategy that differentiates the brand from its competitors. Additionally, brand research can be used to establish a clear and differentiated brand positioning, which is the unique set of associations that a brand has in the minds of its target audience. This helps a company stand out in the marketplace and differentiate itself from competitors.

What is Brand Voice and Tone?

Brand voice and tone refer to the personality and style of a brand's communication. The brand voice is the overall personality and character of the brand, while the tone is the specific emotion or attitude that is conveyed in a particular piece of communication.

Developing a strong brand voice and tone is an important aspect of branding and marketing, as it helps to create a consistent and coherent image for the brand, and establish an emotional connection with its target audience. A brand's voice and tone should be aligned with its overall brand personality and values, and should be consistently applied across all communication channels.

What is Brand Persona?

A brand persona is a fictional character that represents the characteristics and traits of a brand. It is a way of personifying the brand and giving it a distinct personality that can be used to guide the brand's communication and marketing efforts.

Developing a brand persona can be a useful way to help companies better understand how to effectively communicate with their target audience and create a strong emotional connection with them. The brand persona can serve as a guide for all branding and marketing efforts, helping to ensure that all materials and messaging are consistent with the brand's personality and values.

What is Brand Identity?

Brand identity refers to the visual and verbal elements that make up a brand, and how they are used to represent and communicate the brand's core values and personality to its target audience. These elements include things like the brand's logo, color palette, typography, messaging, and overall design aesthetic.

What is Brand Positioning?

Brand positioning refers to the way a brand is perceived by consumers in relation to its competitors. It is the unique set of associations that a brand has in the minds of its target audience. Effective brand positioning helps a company stand out in the marketplace and differentiate itself from competitors, ultimately leading to increased brand awareness, loyalty, and sales.

Do I own the website that you create?

Yes, after final approval of your website, Brand Vision hands over your website to you, complete with all necessary licenses and materials. At Brand Vision, we make sure that our clients are always able to reach us even after the website has been handed over, should you have any questions or concerns regarding your website, and provide you with the necessary support.

What if I don’t know how to operate WordPress? Do you provide instructions?

At Brand Vision, we offer sessions to teach our clients and their team how to use and navigate through WordPress, in order to ensure our clients are able to implement the necessary changes and updates successfully. As a leading web design agency, we understand how important it is to be able to make changes to your website’s content internally, in order to improve communication as well as efficiency.

Is there a limit to how many pages my website can have?

There is no limit to the number of pages a website can have, but the number of pages does directly affect the cost of your website. At Brand Vision, we dedicate sessions with our clients in order to understand their website and content goals and provide optimal guidance towards each page.

How long will my website take to launch?

Depending on the scale of your project goals, a project’s timeline can vary. On average, the usual timeline for a website to launch from conception to completion is around 6-14 weeks.

Are you an authorized web design agency?

Brand Vision Marketing is an authorized web design agency, with a team of highly skilled designers and project managers, dedicated to bringing your company’s creative vision to life.

Do you work with WordPress themes?

At Brand Vision, we do work with WordPress themes but we aim to create a cutomized website for our clients in order to create a user journey experience, specific to our clients and the demographic they aim to target. As a leading web design agency, Brand Vision understands how essential it is to create a truly unique website in order to differentiate our clients from their competitors and provide them with a cutting edge.

What is Site Mapping?

Site mapping is an organizational process within a website’s design that determines the pages and sub-pages of a website. This process is conducted between the web designer and the client in order to create the navigational structure of a website and how users can find information within the website quickly and efficiently. Site mapping is also essential to the SEO process within a website to determine URL structures and navigation labels. As a leading web design agency, creating a well-structured site map is imperative to our website design process.

What is Wireframing?

A website's wireframe serves as the architectural framework for a website’s design and structure. It is one of the most essential components of a website's design process. The wireframing process involves both the web designer as well as the client in order to collaboratively design and curate a tangible visualization of the website, before beginning the design process. Perfecting the wireframing step within the design process reduces the volume and complexity of revisions in the creative process and allows our expert team of web designers to bring our client’s creative vision to life with optimal accuracy.

I am interested, what are my next steps?

Who will be involved in my project?

Each project will consist of a dedicated account manager, a head designer and a strategist if needed. The head designer and strategist will usually work with our team of award-winning web designers and branding specialists on the details.

What countries do you accept projects from?

As an award-winning web design and branding agency, we operate internationally, but since our headquarters is located in Toronto, Canada, we tend to work mostly with North American clients.

What types of clients do you work with?

As an award-winning web design and branding agency, we work with B2B and B2C businesses. We provide services for small start-ups and established businesses.

Can I come to meet you at your office?

Currently, we are available for in-person consultations in our headquarters located in Toronto, Canada. Unfortunately, our other locations are currently remote.

How much do you charge for a branding package

The cost of a branding package depends on how many services you need. The cost will range from $2,000 for a simple logo design package and a full comprehensive branding package could be more than $25,000.

What is typically included in a standard branding package?

As an award-winning branding agency, we offer detailed and comprehensive branding packages. Our branding services consist of 4 categories: branding research and strategy, brand identity, brand visual identity, and corporate identity. Each of the categories covers a side of branding but the most famous one, the brand visual identity package offers logo development, color palette and typography, visual guidelines and more. Contact us for a detailed proposal!

Why does my business need branding guidelines?

Branding guidelines will create consistency between all of your digital and print presentation. Creating a consistent image within all your social media platforms, website, emails and even business cards will help your brand become memorable and trusted.

Can you provide images for my projects?

We have access to a large number of stock images that we can use for your web design and branding projects. Unfortunately, we do not offer any photography services.

Is Search Engine Optimization included?

On-page Search Engine Optimization is included in all of our web design and development packages.

Will my website be mobile friendly?

All of our websites are optimized for all devices and will have a completely separate compatible mobile design to ensure the best experience for mobile visitors. Website mobile optimization is crucial to ensuring that your brand looks its best no matter what device your clients view it on!

Do you also offer copywriting services?

We offer copywriting and editing services, so rest assured that your website will have the perfect content to showcase your brand to the world.

Can I update and manage my own website myself?

Not all websites have a content management system (Ex.coded websites) If you are looking to manage your website, we will recommend a platform that you can easily edit the website and we will provide you with a consultation session to show you how to use the platform.

Do you create WordPress websites?

As Brand Vision has been recognized to be among the top 10 WordPress Designers in the US and Canada by Clutch, we are highly confident and would be more than happy to take part in your WordPress project!

How big is your team?

Our team consists of 6 web designers (specializing in User Experience and User Interface) and 7 web developers. Our branding team consists of 8 members and the general team consists of 5.

Do you offer e-commerce websites?

Yes, as a top web design agency, we definitely offer custom e-commerce website design and development. We also specialize in creating and refining websites on Shopify or WordPress.

Do you create Wix websites?

As Brand Vision has been recognized as the #1 top Wix Designer in the US and Canada by Clutch, we are highly confident and would be more than happy to take part in your Wix project!

Can you upgrade my current site?

Since our team works with almost every platform, we are happy to take on website redesign and website upgrade projects. Contact us today and let's get started!

How long does it take to build a website?

We pride ourselves on providing the best digital marketing and web design services in the most timely manner. Our websites usually finish within 4 weeks to 12 weeks and we will not accept new projects unless we have the availability for new ones. We will never put your project in the queue!