
Puma’s Marketing Strategy in 2026: How the Brand Stays Fast, Relevant, and Recognizable
A strategic breakdown of Puma’s marketing strategy, from Go Wild and Forever Faster to collaborations, slogans, and brand codes teams can apply.
Brand Vision is a strategic web design, branding, and marketing agency.
Brand Vision is a design-led creative agency. We shape identities, interfaces, and websites that feel effortless to use and simple to choose. Every detail is considered. Every interaction is intentional. Work built to last, not to trend.
Our team is senior and fully in-house across strategy, design, and engineering. Ideas move cleanly from thinking to making to launch. An editorial practice runs beside the studio, so our decisions are informed by how markets speak, search, and shift. The result is design with substance: clear structure, human rhythm, and quiet confidence on every screen. Discoverability is designed in from the start, so the work is easy to find as well as easy to love.
Brand Vision Creative is our design and engineering studio. We craft identity systems, product-level UI/UX, and enterprise-ready websites with clear architecture, disciplined components, and purposeful motion. Content is structured for people and the way they search, with performance and accessibility built in from the start. The result is work that looks refined and feels effortless to use.
Brand Vision Insights is our business and marketing digital publication. It publishes analysis, explainers, and practical guides that track how markets speak, search, and shift. The desk informs our strategy and copy decisions, and it stands on its own: our publication earns millions of organic clicks each year, giving us a firsthand understanding of what people actually read and share. Participation for clients is completely optional.
Brand Vision Directory is our online business directory. It is a curated discovery layer, which we activate only when it serves the brief. Listings are opt-in, invitation-only, and presented with the same care for clarity and accuracy as our studio work. For some stories, it extends reach. For others, discretion is the better choice.
Brand Vision was built by practitioners who treat design as a business instrument, not decoration. Our founders begin with the model, the market, and the moments that move revenue, then shape identity, UI/UX, and content to serve those goals. The through line is constant: patience in research, precision in design, and care in delivery.
Clarity
Reduce noise, reveal the essential, and make complex stories easy to understand.
Outcomes Oriented
Decisions are anchored to commercial objectives & user needs, not aesthetics alone.
Craft
Typography, grid, motion, microcopy, accessibility, and performance. Nothing is incidental.
Pace
A dedicated project manager, responsive communication, and a working rhythm that respects time.
Curated Experience
Direct access to the experts doing the work, fewer handoffs, and more accountability.
Measured Progress
We favour meaningful signals and steady improvement over promises.
Senior-led and fully in-house. Every engagement has a dedicated project manager for clarity and pace and a creative director who is personally involved from brief to launch. Strategy, design, and engineering sit together so decisions travel cleanly from thinking to making. A standing insights loop brings live market context into every phase. Collaboration is artifact driven, using sitemaps, prototypes, and modular systems, so alignment happens early. Accessibility, performance, privacy, and maintainability are set from day one. Visibility and discoverability are considered throughout, not added later.
Discovery that listens. Strategy that edits. Design that clarifies. Engineering that endures. Weekly working sessions, timely reviews, and decisive handoffs keep momentum high without rushing the craft.
Accessibility as a baseline.
Performance budgets that hold under load.
Privacy respected by design.
Structured content and semantic markup ensure the legibility of stories for both people and search engines.
Governance that keeps everything consistent and easy to maintain.
Brand Foundations: positioning, messaging, identity systems, design language, and content structure.
Website And Product Experience: information architecture, UI libraries, interaction design, and production-grade engineering.
Continuous Support: iteration, content updates, and ongoing improvements that keep the work current and effective.
We present our work with discretion. Independent ratings, certifications, awards, and anonymized outcomes in a compact view. Our publication’s scale in search (millions of organic clicks each year) appears as a simple metric. Logos are optional. Numbers and recognitions do the talking.
We are the right partner when clarity, design quality, and thoughtful execution matter. We are less suited to projects driven only by speed or price. The goal is a good fit on both sides.
Selected by leaders across North America and beyond for identity, interface, and web programs. Recognized by independent ratings, industry panels, and trusted certifications. Consistent five-star feedback across leading platforms. Owned media with millions of annual organic clicks. Quiet results that speak for themselves.
500+ client engagements delivered.
250+ five-star reviews.
5.0 Clutch rating from 57 verified reviews.
Clutch Premier Verified Agency.
Clutch Top Web Design & Branding Agency (2022, 2023, 2024)
A+ rating with the Better Business Bureau.
Top Choice Award, Mark of Excellence 2022.
Upcity Local & National Excellent Business Awards (2022, 2023, 2024).
Clutch Top Web Design & Branding Agency (2022, 2023, 2024)
Awwwards Website of the Day, Week and Month nominee multiple times.
Semrush Certified Agency Partner.
Recognized on industry lists including DesignRush, Techreviewer, ITRate, UpCity, and DAN.
Selected by publicly listed enterprises and founder-led brands across categories.
Owned media with millions of annual organic clicks.
Covered by the press for many accomplishments throughout the years.
At Brand Vision, our goal is to create great things everyday. We do this by having an amazing team around us. Our team not only has an eye for design, creativity, and innovation, but they also love and take pride in what they do.
With over 10 years of expertise in the fields of marketing, SEO, and design, Arman oversees all projects from start to finish, ensuring the highest level of quality.
Hamoun is a highly acclaimed designer with a Master's in Design (MDes), Registered Graphic Designer (RGD), Certified Design Professional (CDP), and 5+ awards for his work in branding and web design.
Nathalie holds a degree in marketing analytics and specializes in interpreting market trends and consumer behavior. Her research informs positioning, messaging, and UX direction across client projects.
With 10+ years of experience, Jay builds reliable, detail-driven websites and partners closely with designers to ensure precise, high-performance results.
With over 5 years of experience in sales and client relationship management, Keira works closely with prospects to understand their goals and ensure each project is clearly scoped.
With 6+ years of experience in UX/UI and project management, Kajal leads delivery from kickoff to launch, ensuring clear communication and on-time results.
Mariia, an RGD-certified UX/UI and branding specialist with 8+ years of experience, designs cohesive, intuitive interfaces and brand systems with precision and clarity.
Asheem, a Certified Usability Analyst (CUA) and RGD-certified designer, creates user-centric digital experiences that balance clarity, accessibility, and visual precision.
Dana develops cohesive brand narratives and SEO-informed content strategies that strengthen visibility, consistency, and audience engagement.
Shahab combines sales expertise with market research, building strong client relationships and supporting data-driven strategies that drive business growth.
Zack, a WP Engine Certified Partner developer, builds scalable, high-performance websites that unite creative design with technical reliability.
A Certified Design Professional with 10+ years of experience, Kevin designs intuitive, accessible interfaces that align user needs with clarity and structure.
With 5+ years of experience in digital marketing, Dorsa focuses on SEO, content, and brand development to strengthen visibility and long-term growth.
With a background in design, Viktoria manages client accounts and leads projects seamlessly from concept to completion with clarity and precision.
David is a Shopify Partner and WP Engine Certified developer with expertise in building custom, high-performance websites that are scalable, secure, and user-friendly.
Alyssa transforms complex data into clear, actionable insights that guide creative strategy and help clients make informed decisions.
Shapes cohesive brand systems that connect design with business clarity. Leads brand strategy from research to visual execution, ensuring every identity is deliberate and distinct.
With headquarters in Toronto and Chicago, our collaborative reach extends across North America. Our diverse team of designers, developers, and strategists are located across Canada and the US, enabling seamless communication with clients worldwide.
Creative Solutions Crafted To Help You Achieve The Perfect Digital Presence
As an award-winning web design agency, our focus is on user experience strategy to custom design websites that deliver exceptional user experiences while achieving business objectives.
We analyze competitors, market trends, and target audiences to create a strategic framework for consistent brand communication.
We enhance your brand's visual identity by providing strategic guidance and establishing guidelines to maintain consistency.


























































A strategic breakdown of Puma’s marketing strategy, from Go Wild and Forever Faster to collaborations, slogans, and brand codes teams can apply.