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99 Yorkville Ave Unit 200,
Toronto, ON M5R 3K5
Toronto, ON M5R 3K5
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Deliverables
Timeline
14 Weeks
Dress for Success Toronto empowers women in the GTA with professional attire, confidence-building styling, and career development.
We partnered to modernize their web presence so clients, volunteers, and donors can quickly find programs, book services, and get involved—on any device.
Project Highlights
- WordPress build with a clear, searchable design and parity with essential features/plugins from the legacy site.
- Sitemap & IA strategy organized around core journeys: Get Services, Volunteer, Donate, Events/Programs, About/Impact.
- Component-driven web design + UI/UX system for consistent pages (program cards, FAQs, impact stats, sponsor/carousel, and CTA bands).
- Footer contact form and streamlined inquiry routes placed across high-intent pages.
- On-page SEO fundamentals: metadata, headings, internal-link spine, XML sitemap; GA4 + Search Console instrumentation.
- Mobile-first performance and cross-browser QA to ensure reliability for all audiences.
- Content support to keep language plain English and accessible while honoring brand tone.
- Training & handover: admin walkthrough and quick how-to guides so staff can update pages without developer lift.
Challenges
Multiple audiences—clients seeking services, volunteers, donors, and partners—were navigating a large content footprint. Program details, booking steps, and ways to give needed to be obvious, scannable, and consistent on mobile. The team also required an editing workflow that wouldn’t depend on ongoing developer time.
- Webflow build — modern, secure, and fast; responsive, mobile‑first execution.
- Sitemap & IA strategy — services and industries reorganized around task‑based user journeys.
- Modular CMS & component library — reusable templates for Services, Industries, and Insights (no developer lift for routine publishing).
- Conversion paths — embedded RFQ/Contact routes on high‑intent pages with persistent, unobtrusive CTAs.
- On‑page SEO — clean metadata, headings, internal linking spine, and structured data; GA4/Search Console wired.
- Accessibility & performance — WCAG‑informed color/type, keyboard navigation, lazy‑loading, and asset minimization.
- Content support — technical copy editing to maintain precision while improving scannability and search intent match.
- CMS operations workshop — step‑by‑step training videos + live session; governance checklist for a sustainable cadence.
Launch & stabilization — full QA, analytics verification, and 30‑day post‑launch support.
Our Approach
We reframed navigation around the actions people take most: access services, get styled, attend programs, volunteer, donate. Then we introduced a modular page system that standardizes how programs, eligibility, locations, and next steps appear. We implemented pragmatic on-page SEO, hardened forms, instrumented analytics, and delivered an editor-friendly WordPress setup. Light branding alignment kept visuals clean and inclusive, and advisory-led marketing consultation ensured the story is consistent across pages.
Final Outcome & Why Brand Vision
The new site makes it easier to get help, volunteer, or donate—fewer clicks to key actions, clearer program pages, stronger trust signals, and a maintainable CMS the team can run day-to-day. Brand Vision was the right partner because we blend enterprise-grade craft with enablement—combining web design, UI/UX, pragmatic SEO, and advisory support to deliver a durable system, not just a launch.
- Organic traffic increased by 150% (measured via Google Analytics)
- Donation form submissions rose by 120% (per CRM data)
- Navigation to resources and programs jumped 53% (via engagement tracking)
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Dress For Success
Web Design for Non-for-Profits
Dress for Success Toronto empowers women in the GTA with professional attire, confidence-building styling, and career development.
We partnered to modernize their web presence so clients, volunteers, and donors can quickly find programs, book services, and get involved—on any device.
Services
Project Summary
We had the privilege of creating a website for Dress For Success in Toronto, focusing strongly on UX and UI. By using WordPress, we ensured a user-friendly and welcoming online environment that truly resonates with their mission.
Brand Vision’s Impact
The impact we had on this project:
Our work on Dress For Success, with a strong focus on UX/UI, led to a website optimized for improved usability, enhanced optimization, increased speed, and introduced a cleaned and revised design and website structure. This creates a welcoming and supportive digital space for their clients and supporters.
At Brand Vision, we take great pride in delivering unparalleled services to our clients. For this specific project, our team placed a strong emphasis on crafting a visually striking and timeless platform. We recognized the project's significance to the client and ensured effective results by establishing clear goals and milestones throughout the project. Our determination was unwavering in creating a design that not only stands out among the competition but also effectively communicates the client's message and offerings.
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