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We worked to turn a multi stakeholder mission into a clear, calm, and trustworthy web experience that supports programs, land based practices, ceremonies, and community resources on any device.
Wiidookdaadiwin is an Indigenous organization focused on community wellness, healing, and cultural connection rooted in Anishinaabe traditions.
Project Highlights
- Modern CMS with responsive, mobile first execution and an editor experience the team can run in house, built to our web design standards.
- Component library and page patterns for Programs, Resources, About and Story, News and Updates, and Contact so updates stay consistent without developer help.
- Sitemap and IA aligned to key audiences and tasks such as learn, find resources, and connect, shaped by our UI/UX approach.
- Accessibility first design that meets WCAG 2.1 AA and AODA with high contrast, keyboard access, clear focus states, descriptive links, and a reduced motion option.
- Resource repository in the CMS for guidance, PDFs, and partner links, with optional password protected areas for sensitive material.
- Launch SEO and analytics with clean metadata and headings, helpful internal links, XML sitemap, and GA4 and Search Console. See our SEO.
- Forms and content safety using plain language, sensitive topic disclaimers, and direct routes to crisis support where needed.
- Performance and QA including image optimization, caching, cross browser and device testing, and link and 404 monitoring.
- Training and enablement with a staff workshop, short how to videos, an admin guide for governance, and a short post launch support window.
Challenges
Language around wellness and crisis can be technical and sensitive. Content served many audiences but did not make next steps obvious, especially on mobile. Accessibility needed to be provable under AODA, resources lived in scattered PDFs, and staff needed a CMS they could use confidently without extra overhead.
Approach
We began by listening and mapping journeys for community members, families and caregivers, clinicians, and partners. Navigation and page models were rebuilt around tasks instead of org labels. A simple component system keeps information scannable with program cards, FAQs, step by step guidance, ceremonies and land based modules, and clear next step CTAs. We used calm, high contrast visuals that honour culture, implemented practical on page SEO, tuned mobile performance, added analytics, and documented guardrails for plain language, privacy, and image use. Finally, we trained staff and handed over a CMS they own.
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Outcomes
The new site turns complex materials into clear next steps, with faster wayfinding, accessible content, visible proof of care, and an editor workflow the team can handle in minutes. We were a good fit because we pair respectful UI/UX with clear content structure and simple editing workflows, so internal teams can support their community without getting blocked by the website.
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