.webp)
.webp)
.webp)
.webp)
99 Yorkville Ave Unit 200,
Toronto, ON M5R 3K5, Canada
Toronto, ON M5R 3K5, Canada
Get Directions
Directed IRA is a U.S. self-directed IRA custodian helping investors diversify into alternative assets like real estate, private funds, crypto, startups, and metals. Brand Vision supported their SEO by improving how clearly their core offerings show up in search, and by making it easier for prospective customers to find the right information quickly when they are ready to compare options, pricing, and next steps.
More qualified organic growth for a complex financial product, without a full rebuild.
Project Highlights
- Improved visibility for core product searches tied to account setup, pricing, and common investor questions.
- Cleaner discoverability across key pages so important content consistently appears in Google when it should.
- Stronger alignment between search intent and page content to bring in more qualified traffic, not just more traffic.
- Better performance on high-intent queries that typically lead to bookings and account actions.
- Clearer measurement of organic impact focused on growth that supports conversion, not vanity metrics.
Challenges
Self-directed IRAs are information-heavy and trust-sensitive. Prospects often compare multiple providers and need clarity on pricing, steps, and what is (and is not) allowed, all while staying within compliance expectations. Directed IRA needed stronger search performance on these high-intent topics and a more consistent path from organic discovery to action.
Our Approach
We focused on the pages and topics that matter most to decision-making: how to open an account, how pricing works, and how to speak with the team. We addressed issues that were limiting search visibility, clarified the structure of key content, and improved how related information connects across the site so visitors could move from “research” to “ready to act” with less friction.
Final Outcome & Why Brand Vision
Directed IRA saw measurable organic growth and stronger placement on competitive, high-intent keywords, with gains that supported core business flows. Brand Vision was the right partner because we keep SEO practical and outcome-driven, prioritizing changes that improve discoverability, clarity, and conversion potential in regulated, high-consideration markets.
Results
- +47% organic traffic in 6 months (6.6k → 9.7k visits/month)
- +51% increase in estimated organic traffic value ($25.5k → $38.4k per month)
- +75 additional Top-3 keyword rankings
More from Project
Project Visuals & More
.webp)
.webp)
.webp)
%2520(1).webp)
.webp)
.webp)
.webp)
Explore more
These Cases Might Also Interest You
Website
Branding
Directed IRA
Directed IRA is a leading self‑directed IRA custodian enabling investors to diversify into alternatives like real estate, private funds, crypto, startups, and metals. Our mandate: make complex decisions easy, remove friction on key flows, and optimize conversion—without a full rebuild.
Website
Branding
Mass Virtual
Mass Virtual builds extended‑reality (XR) training platforms, with MassXR improving retention, readiness, and cost efficiency across aerospace, defense, and enterprise. Our mandate: frame the platform for decision‑makers (not just technologists), reduce friction to inquiry, and deliver a site that is accessible, high‑performance, and easy for internal teams to run.
Website
Branding
Michaels Global Trading SEO
Michael’s Global Trading is a Toronto-based commercial liquidation company handling office decommissioning, asset resale, and responsible disposal. Brand Vision helped strengthen their organic presence so the right prospects could discover them through Google, understand the offer quickly, and request quotes with confidence.
Website
Branding
Retina labs
Retina Labs delivers teleophthalmology solutions that connect primary care with ophthalmology to detect conditions like diabetic retinopathy earlier and reduce preventable blindness. Our mandate: present the platform in plain language, streamline referral and program setup, and launch a maintainable site that is fast, accessible, and credible for clinicians and health systems.
Website
Branding
Canada Cloud Pharmacy
Canada Cloud Pharmacy is a licensed Canadian pharmacy based in British Columbia that serves patients nationwide with prescription and OTC medications. Our mandate was to refine visual identity within existing brand guidelines and design a modern, trustworthy website that simplifies ordering, education, and support for patients and caregivers.
Website
Branding
Flipp SEO
Flipp is a retail-tech platform powering digital circulars and retail media for brands and retailers. Their B2B site needed to clearly communicate partner value while staying technically tidy at scale. Brand Vision helped improve how search engines discover, understand, and rank Flipp’s partner-facing content, with a focus on visibility for high-intent B2B queries and a faster, more reliable experience for visitors.
.avif)
Website
Branding
Aequitas Partners
Aequitas Partners (AQP Search) is a boutique executive search and human capital advisory firm for high‑growth healthcare companies. Our mandate: translate a sophisticated services mix (executive & board search, founder recruiting, RPO, and advisory) into a clear, credible, and conversion‑ready website that’s simple for internal teams to run.
.avif)
Website
Branding
Lite-1
Lite-1 is a biotech company turning microbial systems and bio-waste into vibrant, sustainable colourants. Brand Vision partnered to translate that future-looking innovation into a refined web experience—so design industry leaders, materials scientists, and sustainability decision-makers can engage confidently.
Website
Branding
Sylvestre & Co
Sylvestre & Co. is a boutique accounting and advisory firm serving entrepreneurs, nonprofits, and enterprises with tax, audit, and consulting. Our mandate: deliver a modern, trust‑led website that’s bilingual (EN/FR), straightforward to navigate, and simple for the internal team to maintain.
Website
Branding
HSP Law SEO
HSP Law is a Toronto-based personal injury and long-term disability law firm with decades of litigation experience, serving clients across Ontario. Brand Vision helped strengthen their organic presence so people searching for urgent legal help could find the right practice area pages, understand what HSP handles, and take the next step with confidence.
Website
Branding
Bonus Track SEO
Bonus Track is a Toronto creative agency delivering content, campaigns, media, design and branding, influencer, and social support for modern brands. We helped Bonus Track strengthen how they show up in search for the services they actually sell, especially in a crowded market where many agencies sound the same and buyers move fast.
Website
Branding
Pomp and Circumstance SEO
Pomp & Circumstance is a Toronto PR and communications agency focused on brand storytelling, influencer work, and media relations. Brand Vision helped strengthen their organic presence so the agency could show up more consistently when businesses search for PR support, then convert that discovery into confident, high-quality inquiries.