More qualified organic growth for a complex financial product, without a full rebuild.
Directed IRA is a U.S. self-directed IRA custodian helping investors diversify into alternative assets like real estate, private funds, crypto, startups, and metals. Brand Vision supported their SEO by improving how clearly their core offerings show up in search, and by making it easier for prospective customers to find the right information quickly when they are ready to compare options, pricing, and next steps.
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Project Highlights
- Improved visibility for core product searches tied to account setup, pricing, and common investor questions.
- Cleaner discoverability across key pages so important content consistently appears in Google when it should.
- Stronger alignment between search intent and page content to bring in more qualified traffic, not just more traffic.
- Better performance on high-intent queries that typically lead to bookings and account actions.
- Clearer measurement of organic impact focused on growth that supports conversion, not vanity metrics.
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Challenges
Self-directed IRAs are information-heavy and trust-sensitive. Prospects often compare multiple providers and need clarity on pricing, steps, and what is (and is not) allowed, all while staying within compliance expectations. Directed IRA needed stronger search performance on these high-intent topics and a more consistent path from organic discovery to action.
Approach
We focused on the pages and topics that matter most to decision-making, including how to open an account, how pricing works, and how to speak with the team. We addressed issues that were limiting search visibility, clarified the structure of key content, and improved how related information connects across the site so visitors could move from “research” to “ready to act” with less friction.
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Outcomes
Directed IRA saw measurable organic growth and stronger placement on competitive, high-intent keywords, with gains that supported core business flows. Brand Vision was the right partner because we keep SEO practical and outcome-driven, prioritizing changes that improve discoverability, clarity, and conversion potential in regulated, high-consideration markets.
Results
- +47% organic traffic in 6 months (6.6k → 9.7k visits per month)
- +51% increase in estimated organic traffic value ($25.5k → $38.4k per month)
- +75 additional Top-3 keyword rankings
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