Created custom graphic design and illustrations, enhancing their research-focused online presence.
Sylvestre & Co. is a boutique accounting and advisory firm serving entrepreneurs, nonprofits, and enterprises with tax, audit, and consulting. Our mandate was to deliver a modern, trust-led website that’s bilingual (EN and FR), straightforward to navigate, and simple for the internal team to maintain.
Project Highlights
- Webflow build: modern, secure, responsive foundation with a separate mobile design.
- Bilingual site: English and French structure, navigation, and content workflow.
- Sitemap & IA strategy: concise, high-signal pages (Home, Approach, Services, Team, Testimonials, Contact).
- Component-driven system: reusable sections for services, team bios, FAQs, testimonials, and resources.
- Conversion paths: clear CTAs to Book a Consultation / Contact, with short forms and phone and email surfaced.
- On-page SEO: metadata, headings, internal linking, XML sitemap, with GA4/Search Console wired.
- Performance & accessibility: WCAG-informed colour and contrast, focus states, keyboard navigation, with asset optimization.
- Copy support: plain-English microcopy for services (assurance, tax, advisory) and regulated claims.
- Training & enablement: live CMS workshop, short how-to videos, and a governance checklist for ongoing updates.
- QA & stabilization: cross-device testing and a 30-day post-launch support window
Challenges
Accounting sites often blur services and bury credibility signals making it hard for prospects to understand what’s offered, who does the work, and how to start. Sylvestre & Co. needed a bilingual experience that highlights services and process clearly, reinforces trust (team, testimonials, approach), and reduces back-and-forth to book a consultation without day-to-day developer dependence.
Approach
We mapped buyer tasks for founders, nonprofit leaders, and finance managers, then rebuilt the information architecture around those tasks. A component-driven web design and focused UI/UX system improved scanability and choice clarity. We aligned light branding, implemented pragmatic SEO, and instrumented analytics. Finally, we delivered enablement training, documentation, and governance so updates don’t require developers. Advisory-first marketing consultation supported roadmap decisions.
Outcomes
The refreshed experience makes Sylvestre & Co. easy to choose, with clearer bilingual services, stronger trust signals, faster paths to Book a Consultation, and a maintainable CMS that keeps operations lean. Brand Vision was the right partner because we pair enterprise-grade craft with enablement combining web design, UI/UX, branding, and pragmatic SEO to deliver a durable system not just a launch.
- Website traffic increased by 200% (per Google Analytics, first 6 months post-launch)
- Visitors stayed ~2:00 vs ~0:26 before (+362 %)
- Navigation to thought leadership and portfolio up by 53%
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