Brand transformation and digital experience for a boutique corporate firm in New York and Los Angeles
Lumen Law Group is a corporate law firm focused on transactions, financings, and strategic matters. The ask was clear. Create a premium identity and a modern website that signal big firm expertise with boutique focus, make services easy to understand, and turn interest into booked strategy sessions.
Project Highlights
- Brand identity system built from a refined logo and wordmark, cohesive typography, a disciplined colour palette, and subtle textures that convey confidence and restraint. See our branding.
- Corporate collateral suite including business cards, stationery, investor and client deck templates, and presentation styles so every touchpoint feels unified.
- Custom website on a modern CMS with clean, readable web design and premium UI/UX patterns that guide visitors through services, team, and insights without friction.
- Conversion paths that fit legal buyers with clear calls to action such as Book a Strategy Session, plus concise contact options placed where decisions happen.
- Practice area framing and copy that explains corporate transactions, financing work, and strategic counsel in plain language while preserving precision.
- Location signal for NYC and LA with office details, market context, and structured contact routes for each city.
- Search foundations at launch, including keyword aligned copy, structured page headings, internal links, schema markup for Organization and LegalService, and technical setup. Learn more about our SEO.
- Performance and accessibility tuned for fast mobile loads, strong contrast, large tap targets, and keyboard navigation.
- Analytics and measurement with GA4 and Search Console configured for strategy session clicks, form starts and completions, and key content engagement.
- Handover and governance with a short editor guide for style, imagery, disclaimers, and content cadence so quality stays consistent.
Challenges
Legal content can be dense, and many firm sites look the same. Lumen needed a distinct brand that reads premium without feeling cold, clear pages that show what the firm actually does, and a site that makes it easy to book time. The experience also had to reflect two markets, New York and Los Angeles, while staying fast and accessible.
Approach
We started by defining the brand voice and visual rules, then translated them into decks, templates, and web patterns that scale. The website was shaped around the path visitors take, from scanning services to learning who leads the work to booking a conversation. We wrote focused copy, placed CTAs where intent peaks, and added search and performance basics. The result is a calm, confident experience that feels premium without getting in the way.
Outcomes
Lumen now presents a cohesive brand and a clear, conversion minded site that reflects its standard of counsel. Prospects can understand services quickly, see the firm’s presence in NYC and LA, and book a strategy session with confidence. Our edge is practical craft, with brand clarity tied to page structure, fast UX, and search fundamentals that support real conversations.
- Consultation requests up +72 % (Forms Tracking, 90 days)
- Organic traffic from business-law keywords up +130 % (Google Analytics, 3 months)
- Mobile LCP 2.6 s → 1.4 s p75. Performance 97 / 100 (PageSpeed Insights, launch month)
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