At Brand Vision, we make our clients visions come true by understanding their concept and desired aesthetic.
Lomara collaborated with Brand Vision to upgrade its logo and branding to match its modern and aesthetic business.
Project Highlights
- Brand identity: a refined visual system for a luxury spa and wellness brand.
- Logo design: an elegant mark built for premium wellness positioning.
- Colour and typography: a restrained palette conveying calm and quality.
- Custom graphic elements: bespoke visuals distinguishing the brand in a crowded category.
- Brand applications: identity extended across treatment menus, signage, and packaging.
- Brand guidelines: usage standards keeping execution consistent.
Challenges
Wellness branding is crowded with the same soft palettes and calm typography, which makes genuine differentiation difficult. Lomara needed an identity that felt premium and distinctive and translated cleanly into a physical spa environment, not just onto a screen.
Approach
We built the identity around calm and quality, using a restrained palette and elegant type to establish premium positioning without excess. Custom graphic elements gave the brand distinctiveness within a crowded category, and the system was extended into treatment menus, signage, and packaging so the brand holds in the physical space.
Outcomes
Lomara has an identity that reads as genuinely premium and works as well on signage and packaging as it does on screen. It stands apart in a category where most brands blur together.
Lomara, a luxurious spa nestled within the Shangri-La Hotel, sought to establish a brand identity that would resonate with its Middle Eastern roots while appealing to a modern, global clientele. To achieve this vision, Lomara collaborated with Brand Vision, a distinguished branding agency known for its innovative design solutions. The objective was to create a logo and overall branding that encapsulated the essence of Middle Eastern spas, combining traditional elements with contemporary aesthetics.
The primary challenge was to blend Middle Eastern cultural elements with modern design principles. Lomara aimed to evoke a sense of serenity, luxury, and cultural richness. This required a careful balance to ensure the branding was both authentic and appealing to an international audience.
Brand Vision undertook an extensive design process to meet Lomara's unique requirements, which involved several stages. Initially, an in-depth study of Middle Eastern art, architecture, and calligraphy was conducted, along with an analysis of competitors and market trends in the luxury spa industry.
Multiple concepts were then developed, focusing on key elements such as water, tranquility, and cultural motifs, with initial sketches and digital drafts created to explore various interpretations. Feedback sessions with Lomara’s team led to the refinement of the most promising designs, with iterative modifications made to align with Lomara’s vision and values.
The rebranding of Lomara has been met with positive feedback from both existing and new clients. The logo and color palette have successfully communicated the spa's blend of traditional Middle Eastern elements with a modern twist. This has not only enhanced Lomara's aesthetic appeal but also strengthened its brand positioning in the competitive luxury spa market.
The collaboration between Lomara and Brand Vision has resulted in a distinctive and memorable brand identity that beautifully captures the essence of Middle Eastern spas while appealing to a contemporary audience. The thoughtful integration of cultural elements, modern design, and a soothing color palette has established Lomara as a serene and luxurious sanctuary within the Shangri-La Hotel, poised to leave a lasting impression on its clientele.
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