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99 Yorkville Ave Unit 200,
Toronto, ON M5R 3K5
Toronto, ON M5R 3K5
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Leaside Blvd is a pre-construction project aimed at buyers and brokers who need details fast.
The goal was clear: make floor plans simple to browse, show real location value, and drive VIP registrations with as few clicks as possible.
Project Highlights
Challenges
Pre-construction buyers and brokers move fast. If plans and pricing signals are hard to find, they leave. Heavy renders slow pages, forms with too many fields reduce sign-ups, and missing disclosures create friction. The site needed to convert launch-day traffic while staying clear and compliant on mobile.
- Webflow build — modern, secure, and fast; responsive, mobile‑first execution.
- Sitemap & IA strategy — services and industries reorganized around task‑based user journeys.
- Modular CMS & component library — reusable templates for Services, Industries, and Insights (no developer lift for routine publishing).
- Conversion paths — embedded RFQ/Contact routes on high‑intent pages with persistent, unobtrusive CTAs.
- On‑page SEO — clean metadata, headings, internal linking spine, and structured data; GA4/Search Console wired.
- Accessibility & performance — WCAG‑informed color/type, keyboard navigation, lazy‑loading, and asset minimization.
- Content support — technical copy editing to maintain precision while improving scannability and search intent match.
- CMS operations workshop — step‑by‑step training videos + live session; governance checklist for a sustainable cadence.
Launch & stabilization — full QA, analytics verification, and 30‑day post‑launch support.
Our Approach
We mapped the path people take: explore plans, check location, register. Navigation and page models were rebuilt around those tasks with clean filters, a sticky CTA, and progressive disclosure for details like fees and dates. We set performance budgets for media, tuned mobile speed, and added event tracking that ties directly to sales actions. Search basics were set up so plan pages and FAQs surface quickly, and we used calm, direct copy to keep focus on the next step.
Final Outcome & Why Brand Vision
The result is a sales-focused site that makes plan browsing easy, shows real location value, and lifts VIP registrations. We combined conversion-first web design, clear UI/UX, and practical launch SEO so the project can build interest before launch and keep momentum through each phase.
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Leaside Blvd
A pre-construction sales site that puts floor plans, location, and registration first
Leaside Blvd is a pre-construction project aimed at buyers and brokers who need details fast.
The goal was clear: make floor plans simple to browse, show real location value, and drive VIP registrations with as few clicks as possible.
Services
Project Summary
For the Leaside Blvd new development project, we provided a full branding package and designed a brand-new website. Our aim was to create a cohesive and compelling online presence that reflects the allure of this exciting real estate venture.
Brand Vision’s Impact
The impact we had on this project:
Our work on Leaside Blvd, a new development project, resulted in a website that improved usability, enhanced optimization for real estate visibility, increased speed, and introduced a cleaned and revised design and website structure. This creates a warm, inviting, and cohesive online presence for their project.
At Brand Vision, we take great pride in delivering unparalleled services to our clients. For this specific project, our team placed a strong emphasis on crafting a visually striking and timeless platform. We recognized the project's significance to the client and ensured effective results by establishing clear goals and milestones throughout the project. Our determination was unwavering in creating a design that not only stands out among the competition but also effectively communicates the client's message and offerings.
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