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99 Yorkville Ave Unit 200,
Toronto, ON M5R 3K5, Canada
Toronto, ON M5R 3K5, Canada
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Leaside Blvd is a pre-construction project aimed at buyers and brokers who need details fast.
The goal was clear: make floor plans simple to browse, show real location value, and drive VIP registrations with as few clicks as possible.
Project Highlights
Challenges
Pre-construction buyers and brokers move fast. If plans and pricing signals are hard to find, they leave. Heavy renders slow pages, forms with too many fields reduce sign-ups, and missing disclosures create friction. The site needed to convert launch-day traffic while staying clear and compliant on mobile.
Our Approach
We mapped the path people take: explore plans, check location, register. Navigation and page models were rebuilt around those tasks with clean filters, a sticky CTA, and progressive disclosure for details like fees and dates. We set performance budgets for media, tuned mobile speed, and added event tracking that ties directly to sales actions. Search basics were set up so plan pages and FAQs surface quickly, and we used calm, direct copy to keep focus on the next step.
Final Outcome & Why Brand Vision
The result is a sales-focused site that makes plan browsing easy, shows real location value, and lifts VIP registrations. We combined conversion-first web design, clear UI/UX, and practical launch SEO so the project can build interest before launch and keep momentum through each phase.
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