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99 Yorkville Ave Unit 200,
Toronto, ON M5R 3K5
Toronto, ON M5R 3K5
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Deliverables
Platform
Timeline
10 Weeks
Tova enables guests to tip hotel and restaurant staff via QR codes and cashless payments. Properties can customize branded cards and signage, while managers get real‑time reporting and simpler admin. Our mandate: tell the story in plain language, reduce friction to tip or sign up, and deliver a maintainable web foundation.
For Tova, a mobile/web app for tipping, we improved their UX/UI and designed a website, ensuring a user-friendly digital experience.
Project Highlights
- Design → build workflow — Figma designs to development with a single‑source component library.
- Modern CMS build (landing‑page led) — responsive, secure, and fast; scoped to 1 core landing page with 2–3 optional subpages.
- Sitemap & IA strategy — task‑based journeys for Hotels and Restaurants, with clear paths for Guests and Managers.
- Conversion paths — persistent CTAs (Start Free / Book Demo / Contact Sales) and short forms; QR demo preview.
- On‑page SEO — metadata, headings, internal linking, XML sitemap; GA4/Search Console wired.
- Accessibility & performance — WCAG‑informed colour/contrast, focus states, keyboard navigation, image/asset optimization.
- Micro‑illustrations & motion — lightweight animations to explain the QR flow without hurting speed.
- Content audit & copy support — headers, subheaders, slugs; compliance‑aware microcopy around payouts and fees.
- Training & enablement — live CMS walkthrough, short how‑to videos, and a governance checklist.
- QA & stabilization — cross‑device testing, mobile polish, and a 30‑day post‑launch support window.
Challenges
Hospitality audiences are diverse (owners, GMs, F&B, HR/Payroll), and tipping can be sensitive. We needed to explain the QR/cashless flow simply, highlight staff earnings and admin benefits, and keep the experience trust‑first—while giving Tova a site they can update without day‑to‑day developer support.
- Webflow build — modern, secure, and fast; responsive, mobile‑first execution.
- Sitemap & IA strategy — services and industries reorganized around task‑based user journeys.
- Modular CMS & component library — reusable templates for Services, Industries, and Insights (no developer lift for routine publishing).
- Conversion paths — embedded RFQ/Contact routes on high‑intent pages with persistent, unobtrusive CTAs.
- On‑page SEO — clean metadata, headings, internal linking spine, and structured data; GA4/Search Console wired.
- Accessibility & performance — WCAG‑informed color/type, keyboard navigation, lazy‑loading, and asset minimization.
- Content support — technical copy editing to maintain precision while improving scannability and search intent match.
- CMS operations workshop — step‑by‑step training videos + live session; governance checklist for a sustainable cadence.
Launch & stabilization — full QA, analytics verification, and 30‑day post‑launch support.
Our Approach
We mapped jobs‑to‑be‑done for hotel/restaurant operators and rebuilt the information architecture around those tasks. A component‑driven web design and focused UI/UX system kept pages scannable, with clear CTAs and a visual explainer of the QR flow. We implemented pragmatic SEO, instrumented analytics, and designed and built a landing‑page‑led site on a modern CMS the team can manage without developer dependence. Advisory‑first marketing consultation guided positioning and rollout.
Final Outcome & Why Brand Vision
The refreshed experience makes Tova easy to adopt: clearer value for staff and managers, faster paths to Start Free or Book Demo, and a maintainable CMS. Brand Vision was the right partner because we blend enterprise‑grade craft with enablement—combining web design, UI/UX, light branding alignment, and pragmatic SEO to deliver a durable system—not just a launch.
More from Project
Project Visuals & More
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Brand Vision collaborated with Tova to create QR Code card designs that met specific requirements and adhered to branding guidelines. The process involved thorough research, brainstorming creative concepts, and integrating visual design elements to reflect Tova's aesthetic. The designs were tailored for readability and aesthetics, with prominently placed, visually appealing QR codes. Iterations were refined based on Tova’s feedback, and final design files were prepared and delivered, meeting all printing specifications.
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Improving Tova's user experience involved several key enhancements. Brand Vision streamlined the website's navigation, making it easier for users to access information. They implemented a responsive design to ensure consistent functionality across various devices. By analyzing user behaviours, they created intuitive user flows with strategically placed call-to-action buttons. Accessibility best practices were also followed to ensure the site was accessible to a wide range of users. Continuous user testing and feedback facilitated ongoing improvements. As a result, Tova's website now offers a user-friendly interface that enhances user engagement and exploration of their services.
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Brand Vision undertook Tova's logo redesign, starting with brainstorming various design directions and elements. The team selected a typography style that reflected Tova's brand personality and developed a refreshed color palette to convey the brand's attributes effectively. Careful attention was given to letter spacing and kerning to achieve a harmonious composition.
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Tova's logo design features a modern and clean aesthetic that embodies the brand's innovative and approachable nature. The primary element of the logo is a stylized "T" integrated seamlessly with the "ova" in the brand name, creating a cohesive and memorable visual identity. The bright blue background reinforces a sense of trust and reliability, while the white typography ensures clarity and readability.
The rounded, friendly font conveys warmth and accessibility, making the logo inviting and easy to recognize. The logo's design is versatile, effectively scaling down for mobile app icons while maintaining its distinctiveness and impact. This thoughtful and well-executed design aligns with Tova's brand values and enhances its digital presence.
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Tova's chosen color palette features a harmonious blend of vibrant and neutral tones, reflecting the brand's modern and approachable identity. The primary color, a bright blue, evokes a sense of trust and reliability, essential qualities for a tipping app. Complementing this are gradients that blend lighter and darker shades of blue, adding depth and visual interest. The neutral tones, such as a deep navy and a soft gray, provide balance and sophistication, ensuring the design remains professional and grounded.
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(Updated on )
Tova
Digital tipping for hospitality, made effortless, clear value, faster conversions, easy ops
Tova enables guests to tip hotel and restaurant staff via QR codes and cashless payments. Properties can customize branded cards and signage, while managers get real‑time reporting and simpler admin. Our mandate: tell the story in plain language, reduce friction to tip or sign up, and deliver a maintainable web foundation.
For Tova, a mobile/web app for tipping, we improved their UX/UI and designed a website, ensuring a user-friendly digital experience.
Services
Project Summary
For Tova, a mobile and web app for tipping, Brand Vision enhanced the user experience (UX) and user interface (UI), and designed a new website to align with their updated digital presence. These improvements ensure a more user-friendly and visually appealing experience for their audience.
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Brand Vision’s Impact
The impact we had on this project:
Our work with Tova, a mobile and web app for tipping, involved enhancing their user experience (UX) and user interface (UI) and designing a website aligned with their updated digital presence. This resulted in improved usability, enhanced optimization, increased speed, and a refined design and website structure, ensuring a user-friendly and visually appealing experience for their audience.
At Brand Vision, we take great pride in delivering unparalleled services to our clients. For this specific project, our team placed a strong emphasis on crafting a visually striking and timeless platform. We recognized the project's significance to the client and ensured effective results by establishing clear goals and milestones throughout the project. Our determination was unwavering in creating a design that not only stands out among the competition but also effectively communicates the client's message and offerings.
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