We partnered to translate cutting-edge science into a clear, trust-first web presence that supports education, recruiting, and investor conversations, without diluting medical rigor.
Before Health Intelligence develops AI-powered SaMD apps that surface early warning signals for critical events using passive biometrics from wearables and smartphones.
Project Highlights
- Webflow build and a scalable CMS.
- Sitemap & information architecture oriented to key journeys (Patients and Caregivers, Clinicians, Researchers, Investors) and SaMD-specific FAQs.
- Component-driven web design and UI/UX: hero variations, comparison tables, trust modules (security, privacy, clinical), FAQs, and CTA bands.
- CMS collections for Products, News and Updates, Careers, and Resources to publish quickly without developer lift.
- Plain-language content model with space for disclaimers, references, and risk statements, plus visual patterns that avoid over-promising while communicating value.
- On-page SEO foundations: metadata, headings, internal-link spine, schema, and an XML sitemap, plus GA4 and Search Console instrumentation.
- Accessibility (WCAG-informed color and contrast, focus states, keyboard traversal) and mobile-first performance (responsive images, asset minimization, caching strategy).
- Security & QA: form validation and spam controls, link checks, and 404 monitoring at launch, plus cross-browser and device testing.
- Training & enablement: an admin guide, short how-to videos, and a live CMS workshop, plus 30-day post-launch support.
Challenges
The brand needed to address multiple audiences with different concerns (outcomes for patients and clinicians, evidence and safety for researchers, clarity and traction for investors). Content lived in disparate docs, the value proposition spanned several use cases, and the team needed a CMS that preserved message discipline as pages scaled.
Approach
We ran focused discovery to map each audience’s tasks, learning, validating, and taking action. From there we rebuilt the navigation and page models around those tasks, introduced a component library that keeps complex information scannable, and set editorial guardrails for disclaimers, data provenance, and privacy language. We designed high-fidelity prototypes, user-tested flows internally, then developed the site in Webflow. Pragmatic on-page SEO, analytics, and lightweight performance hardening shipped at launch. Light branding alignment ensured visual cohesion without slowing timelines, supported by advisory-led marketing consultation.
Outcomes
The new site presents Before Health Intelligence as a credible, easy-to-understand leader in proactive monitoring, with clearer storytelling, faster paths to inquiry and recruiting, stronger search readiness, and a CMS the team can confidently operate. Brand Vision was the right choice because we blend enterprise-grade craft with enablement.
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