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99 Yorkville Ave Unit 200,
Toronto, ON M5R 3K5, Canada
Toronto, ON M5R 3K5, Canada
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SDFX Studios is a high end visual effects and creative production shop for film, TV, and advertising.
The goal was simple: show the craft at the level of the work on screen without giving up speed, clarity, or easy editing for the studio team.
Project Highlights
Challenges
VFX portfolios are media heavy and can be hard to navigate. SDFX needed a site that feels cinematic yet loads quickly, tells the story behind complex shots, and makes it easy for producers to find proof points on mobile. The team also needed a simple way to publish new work without developer help.
Our Approach
We mapped producer and director tasks, then rebuilt the structure around those journeys. A lean component system improved scanning, wayfinding, and project storytelling. We set up search basics, tuned media handling for speed, and standardized a Webflow CMS for Projects, Credits, and Services. Light brand polish kept the look aligned with reel aesthetics, and we aligned copy with new business goals through focused marketing consultation.
Final Outcome & Why Brand Vision
The result is a cinematic, credible portfolio that loads fast, tells deeper project stories, and is easy for the team to maintain. We combined editor friendly Webflow build, motion and layout standards, video hygiene, and clear producer paths so the site stays sharp as new work ships.
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