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99 Yorkville Ave Unit 200,
Toronto, ON M5R 3K5, Canada
Toronto, ON M5R 3K5, Canada
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Deliverables
Industry
Timeline
18 Weeks
Mostardi Platt is an Illinois‑based environmental consulting firm known for air quality, permitting, and remediation expertise.
We transformed that depth into a clear, credible, and conversion‑ready digital experience—so EHS leaders, plant operations, and executives can find answers fast.
Project Highlights
- Webflow build — modern, secure, and fast; responsive, mobile‑first execution.
- Sitemap & IA strategy — services and industries reorganized around task‑based user journeys.
- Modular CMS & component library — reusable templates for Services, Industries, and Insights (no developer lift for routine publishing).
- Conversion paths — embedded RFQ/Contact routes on high‑intent pages with persistent, unobtrusive CTAs.
- On‑page SEO — clean metadata, headings, internal linking spine, and structured data; GA4/Search Console wired.
- Accessibility & performance — WCAG‑informed color/type, keyboard navigation, lazy‑loading, and asset minimization.
- Content support — technical copy editing to maintain precision while improving scannability and search intent match.
- CMS operations workshop — step‑by‑step training videos + live session; governance checklist for a sustainable cadence.
- Launch & stabilization — full QA, analytics verification, and 30‑day post‑launch support.
- Purple Air Integration — A live monitoring showing the air quality of office locations.
Challenges
Mostardi Platt spans emissions testing, permitting, water/land remediation, and specialized monitoring each with distinct regulatory nuance and buyer roles. The legacy structure buried key proof points, scattered terminology, and slowed inquiries. We needed to preserve technical accuracy, simplify navigation for multiple audiences, improve organic discoverability, and hand the team a CMS they could run independently.
Our Approach
We mapped jobs‑to‑be‑done for EHS leaders, plant managers, and executives, then reshaped information architecture around those tasks. A component‑driven web design system kept pages consistent, while focused UI/UX patterns improved wayfinding and readability. We aligned light branding elements, implemented on‑page SEO, and instrumented analytics. Finally, we delivered enablement training, documentation, and a governance model so the team could publish confidently.
Final Outcome & Why Brand Vision
The new site positions Mostardi Platt as a reliable, easy‑to‑engage partner for complex environmental work: faster pages, clearer RFQ paths, stronger search readiness, and a CMS the team actually enjoys using. Brand Vision was the right choice because we pair enterprise‑grade craft with hands‑on enablement blending web design, UI/UX, light branding alignment, pragmatic SEO, and advisory‑first marketing consultation to deliver a maintainable system not just a launch.
- Qualified RFQ submissions up +61 % (CRM, 90 days)
- Non-brand organic clicks up +47 %, with 10 new top-3 service-term rankings (Search Console, 90 days)
- Mobile LCP 2.9 s → 1.6 s p75; Performance 96 / 100 (PageSpeed Insights)
- Navigation to Services and Industries up +55 % (GA4 + heatmaps)
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