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We transformed that depth into a clear, credible, and conversion-ready digital experience, so EHS leaders, plant operations, and executives can find answers fast.
Mostardi Platt is an Illinois-based environmental consulting firm known for air quality, permitting, and remediation expertise.
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Project Highlights
- Webflow build: modern, secure, and fast, with responsive, mobile-first execution.
- Sitemap & IA strategy: services and industries reorganized around task-based user journeys.
- Modular CMS & component library: reusable templates for Services, Industries, and Insights, with no developer lift for routine publishing.
- Conversion paths: embedded RFQ and contact routes on high-intent pages with persistent, unobtrusive CTAs.
- On-page SEO: clean metadata, headings, internal linking spine, and structured data, with GA4 and Search Console wired.
- Accessibility & performance: WCAG-informed color and type, keyboard navigation, lazy-loading, and asset minimization.
- Content support: technical copy editing to maintain precision while improving scannability and search intent match.
- CMS operations workshop: step-by-step training videos and a live session, plus a governance checklist for a sustainable cadence.
- Launch & stabilization: full QA, analytics verification, and 30-day post-launch support.
- Purple Air integration: live monitoring showing the air quality of office locations.
Challenges
Mostardi Platt spans emissions testing, permitting, water and land remediation, and specialized monitoring, each with distinct regulatory nuance and buyer roles. The legacy structure buried key proof points, scattered terminology, and slowed inquiries. We needed to preserve technical accuracy, simplify navigation for multiple audiences, improve organic discoverability, and hand the team a CMS they could run independently.
Approach
We mapped jobs-to-be-done for EHS leaders, plant managers, and executives, then reshaped information architecture around those tasks. A component-driven web design system kept pages consistent, while focused UI/UX patterns improved wayfinding and readability. We aligned light branding elements, implemented on-page SEO, and instrumented analytics. Finally, we delivered enablement training, documentation, and a governance model so the team could publish confidently.
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Outcomes
The new site positions Mostardi Platt as a reliable, easy-to-engage partner for complex environmental work, with faster pages, clearer RFQ paths, stronger search readiness, and a CMS the team actually enjoys using. Brand Vision was the right choice because we pair enterprise-grade craft with hands-on enablement, blending web design, UI/UX, light branding alignment, pragmatic SEO, and advisory-first marketing consultation to deliver a maintainable system, not just a launch.
- Qualified RFQ submissions up +61 % (CRM, 90 days)
- Non-brand organic clicks up +47 %, with 10 new top-3 service-term rankings (Search Console, 90 days)
- Mobile LCP 2.9 s → 1.6 s p75. Performance 96 / 100 (PageSpeed Insights)
- Navigation to Services and Industries up +55 % (GA4 and heatmaps)
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