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99 Yorkville Ave Unit 200,
Toronto, ON M5R 3K5
Toronto, ON M5R 3K5
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Paquin Entertainment spans artist representation, live events, film and TV, and immersive experiences.
Our mandate was to unify a multi division offering into a clear, modern web experience, make discovery easy for buyers and partners, and lay a solid SEO base for growth.
Project Highlights
Challenges
Entertainment brands manage complex hierarchies across rosters, divisions, and productions, while audiences expect quick paths to learn who is represented, what is produced, and how to work together. A domain transition also meant rebuilding authority and visibility without losing traction in search.
- Webflow build — modern, secure, and fast; responsive, mobile‑first execution.
- Sitemap & IA strategy — services and industries reorganized around task‑based user journeys.
- Modular CMS & component library — reusable templates for Services, Industries, and Insights (no developer lift for routine publishing).
- Conversion paths — embedded RFQ/Contact routes on high‑intent pages with persistent, unobtrusive CTAs.
- On‑page SEO — clean metadata, headings, internal linking spine, and structured data; GA4/Search Console wired.
- Accessibility & performance — WCAG‑informed color/type, keyboard navigation, lazy‑loading, and asset minimization.
- Content support — technical copy editing to maintain precision while improving scannability and search intent match.
- CMS operations workshop — step‑by‑step training videos + live session; governance checklist for a sustainable cadence.
Launch & stabilization — full QA, analytics verification, and 30‑day post‑launch support.
Our Approach
We reframed navigation around what visitors need to do: evaluate, compare, and get in touch. The site was designed and developed on WordPress with structured content types, clear CTAs, rigorous launch QA, and staff training. In parallel, we started an SEO workstream with technical remediation, on page optimization.
Final Outcome & Why Brand Vision
The new experience makes Paquin’s offering easy to grasp and act on: cleaner information architecture, faster mobile performance, confident trust signals, and a CMS the team can manage day to day. We paired a scalable WordPress build with a focused search plan and practical training, so the platform grows with the team.
More from Project
Project Visuals & More
Paquin Entertainment Group envisioned a website that was not only visually appealing but also highly interactive, incorporating animations to create an engaging user experience. They sought a design that would beautifully show the essence of their three distinct divisions, each requiring its own unique feel while maintaining a cohesive overall theme.
Brand Vision incorporated dynamic, aesthetically pleasing animations across Paquin Entertainment Group's website to captivate visitors and encourage exploration. Each of the three divisions received a unique design with custom navigation bars, ensuring they stood out individually while maintaining a cohesive theme. A dark-themed aesthetic with hints of red and gold was chosen to add vibrancy and align with Paquin’s brand identity. The combination of Gabarito and Inter fonts provided a modern, clean look, with Gabarito adding boldness to titles and Inter ensuring readability for subtitles and descriptions. This typography choice was key in achieving a cohesive yet distinctive visual appeal.
Brand Vision incorporated dynamic, aesthetically pleasing animations across Paquin Entertainment Group's website to captivate visitors and encourage exploration. One of the most prominent animations is a mix of parallax and 3D effects, making their logo icon appear to come out of the screen as you scroll.
Each of the three divisions received a unique design with custom navigation bars, ensuring they stood out individually while maintaining a cohesive theme. A dark-themed aesthetic with hints of red and gold was chosen to add vibrancy and align with Paquin’s brand identity.
The collaboration between Paquin Entertainment Group and Brand Vision successfully met the project’s objectives, resulting in a website that not only looks exceptional but also provides an engaging and user-friendly experience. This case study highlights the importance of understanding client needs and translating them into a design that both captivates and serves its purpose effectively.
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Paquin
An entertainment powerhouse, presented with clarity - scalable WordPress build + SEO momentum for a new domain
Paquin Entertainment spans artist representation, live events, film and TV, and immersive experiences.
Our mandate was to unify a multi division offering into a clear, modern web experience, make discovery easy for buyers and partners, and lay a solid SEO base for growth.
Services
Project Summary
For Paquin, our team at Brand Vision created a stunning website. We incorporated interactive and coded elements to enhance the user experience, resulting in a beautiful online platform that truly stands out.
Brand Vision’s Impact
The impact we had on this project:
Our work on Paquin resulted in a stunning website with interactive and coded elements, significantly improving usability, enhancing optimization, increasing loading speed, and introducing a cleaned and revised design and website structure. This makes for a beautiful and engaging online platform.
At Brand Vision, we take great pride in delivering unparalleled services to our clients. For this specific project, our team placed a strong emphasis on crafting a visually striking and timeless platform. We recognized the project's significance to the client and ensured effective results by establishing clear goals and milestones throughout the project. Our determination was unwavering in creating a design that not only stands out among the competition but also effectively communicates the client's message and offerings.
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