Our mandate was to unify a multi division offering into a clear, modern web experience, make discovery easy for buyers and partners, and lay a solid SEO base for growth.
Paquin Entertainment spans artist representation, live events, film and TV, and immersive experiences.
Project Highlights
- WordPress web design build with custom templates and a mobile first, responsive design. Unlimited design revisions before development, thorough QA, and editor training for in house updates after launch. Clear CTAs for contact, quote, and booking are placed throughout. See our WordPress web design.
- Scalable IA and pattern library to support multiple divisions and content types (talent, productions, exhibitions, news) while minimizing plugins and keeping performance strong. Built with our web design and UI/UX standards.
- Launch SEO and analytics with clean metadata, headings, XML sitemap, and GA4 and Search Console so crawlability and measurement work from day one. Explore our SEO.
- New domain growth plan including technical fixes, keyword aligned content updates, curated backlinks, monthly reporting, and URL monitoring. For planning support, see our marketing consultation.
Challenges
Entertainment brands manage complex hierarchies across rosters, divisions, and productions, while audiences expect quick paths to learn who is represented, what is produced, and how to work together. A domain transition also meant rebuilding authority and visibility without losing traction in search.
Approach
We reframed navigation around what visitors need to do, which is evaluate, compare, and get in touch. The site was designed and developed on WordPress with structured content types, clear CTAs, rigorous launch QA, and staff training. In parallel, we started an SEO workstream with technical remediation and on page optimization.
Outcomes
The new experience makes Paquin’s offering easy to grasp and act on, with cleaner information architecture, faster mobile performance, confident trust signals, and a CMS the team can manage day to day. We paired a scalable WordPress build with a focused search plan and practical training, so the platform grows with the team.
Paquin Entertainment Group envisioned a website that was not only visually appealing but also highly interactive, incorporating animations to create an engaging user experience. They sought a design that would beautifully show the essence of their three distinct divisions, each requiring its own unique feel while maintaining a cohesive overall theme.
Brand Vision incorporated dynamic, aesthetically pleasing animations across Paquin Entertainment Group's website to captivate visitors and encourage exploration. Each of the three divisions received a unique design with custom navigation bars, ensuring they stood out individually while maintaining a cohesive theme. A dark-themed aesthetic with hints of red and gold was chosen to add vibrancy and align with Paquin’s brand identity. The combination of Gabarito and Inter fonts provided a modern, clean look, with Gabarito adding boldness to titles and Inter ensuring readability for subtitles and descriptions. This typography choice was key in achieving a cohesive yet distinctive visual appeal.
Brand Vision incorporated dynamic, aesthetically pleasing animations across Paquin Entertainment Group's website to captivate visitors and encourage exploration. One of the most prominent animations is a mix of parallax and 3D effects, making their logo icon appear to come out of the screen as you scroll.
Each of the three divisions received a unique design with custom navigation bars, ensuring they stood out individually while maintaining a cohesive theme. A dark-themed aesthetic with hints of red and gold was chosen to add vibrancy and align with Paquin’s brand identity.
The collaboration between Paquin Entertainment Group and Brand Vision successfully met the project’s objectives, resulting in a website that not only looks exceptional but also provides an engaging and user-friendly experience. This case study highlights the importance of understanding client needs and translating them into a design that both captivates and serves its purpose effectively.
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