More visibility for high-intent PR searches, and more qualified discovery from non-branded traffic.
Pomp & Circumstance is a Toronto PR and communications agency focused on brand storytelling, influencer work, and media relations. Brand Vision helped strengthen their organic presence so the agency could show up more consistently when businesses search for PR support, then convert that discovery into confident, high-quality inquiries.
Project Highlights
- Thought-leadership content written and published around the kinds of services buyers actively search for (media relations, corporate communications, product PR).
- Refresh of key pages to better reflect their offerings and improve how those pages perform in search.
- Search snippet improvements so listings were clearer and more compelling, helping drive more clicks from the same impressions.
- Reputable industry visibility through targeted outreach that increased credibility and authority in the PR and marketing space.
- Ongoing performance reviews to keep efforts focused on rankings and clicks that lead to real business conversations.
Challenges
PR is a competitive market, and many agencies describe similar services in similar language. Pomp & Circumstance needed to stand out without resorting to vague claims, and they needed stronger visibility for the searches that indicate real intent, not just casual browsing. The goal was to increase non-branded discovery, earn trust quickly, and rank for priority PR keywords that align with revenue.
Approach
We focused on aligning their online presence with how prospects actually search and evaluate PR partners. That meant creating content that clearly communicates expertise, tightening the most important pages so they match real buyer questions, and improving how the agency appears in Google results. In parallel, we increased their industry footprint through credible placements that support long-term authority and visibility.
Outcomes
Pomp & Circumstance saw meaningful gains in organic clicks, page-one keyword coverage, and overall authority, alongside improved click-through rates from search results. Brand Vision was the right partner because we keep SEO practical and business-first, with visibility tied to the services you sell and performance that can be measured in real demand and inquiries.
Results
- +118% organic clicks
- Page-one rankings for 17 priority PR keywords
- +8 Ahrefs DR and +36 high-quality referring domains
- +2.1 pp improvement in average SERP CTR from rewritten titles and meta
.webp)
.webp)
.webp)
.webp)
.webp)
.webp)
.avif)
.webp)
.png)
