.webp)
.webp)
.webp)
.webp)
99 Yorkville Ave Unit 200,
Toronto, ON M5R 3K5, Canada
Toronto, ON M5R 3K5, Canada
Get Directions
Deliverables
Timeline
8 Weeks
Pomp & Circumstance is a Toronto PR and communications agency focused on brand storytelling, influencer work, and media relations. Brand Vision helped strengthen their organic presence so the agency could show up more consistently when businesses search for PR support, then convert that discovery into confident, high-quality inquiries.
More visibility for high-intent PR searches, and more qualified discovery from non-branded traffic.
Project Highlights
- Thought-leadership content written and published around the kinds of services buyers actively search for (media relations, corporate communications, product PR).
- Refresh of key pages to better reflect their offerings and improve how those pages perform in search.
- Search snippet improvements so listings were clearer and more compelling, helping drive more clicks from the same impressions.
- Reputable industry visibility through targeted outreach that increased credibility and authority in the PR and marketing space.
- Ongoing performance reviews to keep efforts focused on rankings and clicks that lead to real business conversations.
Challenges
PR is a competitive market, and many agencies describe similar services in similar language. Pomp & Circumstance needed to stand out without resorting to vague claims, and they needed stronger visibility for the searches that indicate real intent, not just casual browsing. The goal was to increase non-branded discovery, earn trust quickly, and rank for priority PR keywords that align with revenue.
Our Approach
We focused on aligning their online presence with how prospects actually search and evaluate PR partners. That meant creating content that clearly communicates expertise, tightening the most important pages so they match real buyer questions, and improving how the agency appears in Google results. In parallel, we increased their industry footprint through credible placements that support long-term authority and visibility.
Final Outcome & Why Brand Vision
Pomp & Circumstance saw meaningful gains in organic clicks, page-one keyword coverage, and overall authority, alongside improved click-through rates from search results. Brand Vision was the right partner because we keep SEO practical and business-first: visibility that’s tied to the services you sell, and performance that can be measured in real demand and inquiries.
Results
- +118% organic clicks
- Page-one rankings for 17 priority PR keywords
- +8 Ahrefs DR and +36 high-quality referring domains
- +2.1 pp improvement in average SERP CTR from rewritten titles/meta
More from Project
Project Visuals & More
Summary:
Pomp and Circumstance is a renowned and respected public relations agency that has made a name for itself as a leader in the industry. The agency's ability to stay ahead of the curve by anticipating and adapting to changing trends and technologies has enabled it to maintain its position at the forefront of the PR industry. With major clients like Mercedes Benz and Grey Goose, Pomp and Circumstance has demonstrated its ability to deliver outstanding results and help its clients achieve their business objectives. The agency's team of seasoned professionals has a wealth of knowledge and expertise, which enables them to provide customized strategies tailored to meet the specific needs of their clients.
The Website:
After careful consideration of Pomp and Circumstance's requirements, the Brand Vision team decided to use Webflow for the redesign of their website. Webflow is a website design and development platform that offers a visual drag-and-drop interface, allowing designers to create custom, responsive designs without requiring coding skills.
The Design and Development Process:
At Brand Vision, we take a comprehensive approach to the design and development process to ensure that our clients' websites meet their goals and exceed their expectations. At every step of the way, we worked closely with Pomp and Circumstance to ensure that the final product met their needs and exceeded their expectations. Our team of designers, developers, and project managers ensured that the website was visually stunning, highly functional, and optimized for search engines.
Brand Vision’s Impact:
Brand Vision's contribution to the website design project for Pomp and Circumstance (P&C) was more than just a run-of-the-mill service delivery. We went above and beyond to ensure that the final outcome was nothing short of transformative. Our team of expert designers and developers worked tirelessly to develop a new design for the P&C website that represented a revolutionary improvement from the previous version.
Explore more
These Cases Might Also Interest You
Website
Branding
Directed IRA SEO
Directed IRA is a U.S. self-directed IRA custodian helping investors diversify into alternative assets like real estate, private funds, crypto, startups, and metals. Brand Vision supported their SEO by improving how clearly their core offerings show up in search, and by making it easier for prospective customers to find the right information quickly when they are ready to compare options, pricing, and next steps.
Website
Branding
Directed IRA
Directed IRA is a leading self‑directed IRA custodian enabling investors to diversify into alternatives like real estate, private funds, crypto, startups, and metals. Our mandate: make complex decisions easy, remove friction on key flows, and optimize conversion—without a full rebuild.
Website
Branding
Mass Virtual
Mass Virtual builds extended‑reality (XR) training platforms, with MassXR improving retention, readiness, and cost efficiency across aerospace, defense, and enterprise. Our mandate: frame the platform for decision‑makers (not just technologists), reduce friction to inquiry, and deliver a site that is accessible, high‑performance, and easy for internal teams to run.
Website
Branding
Michaels Global Trading SEO
Michael’s Global Trading is a Toronto-based commercial liquidation company handling office decommissioning, asset resale, and responsible disposal. Brand Vision helped strengthen their organic presence so the right prospects could discover them through Google, understand the offer quickly, and request quotes with confidence.
Website
Branding
Retina labs
Retina Labs delivers teleophthalmology solutions that connect primary care with ophthalmology to detect conditions like diabetic retinopathy earlier and reduce preventable blindness. Our mandate: present the platform in plain language, streamline referral and program setup, and launch a maintainable site that is fast, accessible, and credible for clinicians and health systems.
Website
Branding
Canada Cloud Pharmacy
Canada Cloud Pharmacy is a licensed Canadian pharmacy based in British Columbia that serves patients nationwide with prescription and OTC medications. Our mandate was to refine visual identity within existing brand guidelines and design a modern, trustworthy website that simplifies ordering, education, and support for patients and caregivers.
Website
Branding
Flipp SEO
Flipp is a retail-tech platform powering digital circulars and retail media for brands and retailers. Their B2B site needed to clearly communicate partner value while staying technically tidy at scale. Brand Vision helped improve how search engines discover, understand, and rank Flipp’s partner-facing content, with a focus on visibility for high-intent B2B queries and a faster, more reliable experience for visitors.
.avif)
Website
Branding
Aequitas Partners
Aequitas Partners (AQP Search) is a boutique executive search and human capital advisory firm for high‑growth healthcare companies. Our mandate: translate a sophisticated services mix (executive & board search, founder recruiting, RPO, and advisory) into a clear, credible, and conversion‑ready website that’s simple for internal teams to run.
.avif)
Website
Branding
Lite-1
Lite-1 is a biotech company turning microbial systems and bio-waste into vibrant, sustainable colourants. Brand Vision partnered to translate that future-looking innovation into a refined web experience—so design industry leaders, materials scientists, and sustainability decision-makers can engage confidently.
Website
Branding
Sylvestre & Co
Sylvestre & Co. is a boutique accounting and advisory firm serving entrepreneurs, nonprofits, and enterprises with tax, audit, and consulting. Our mandate: deliver a modern, trust‑led website that’s bilingual (EN/FR), straightforward to navigate, and simple for the internal team to maintain.
Website
Branding
HSP Law SEO
HSP Law is a Toronto-based personal injury and long-term disability law firm with decades of litigation experience, serving clients across Ontario. Brand Vision helped strengthen their organic presence so people searching for urgent legal help could find the right practice area pages, understand what HSP handles, and take the next step with confidence.
Website
Branding
Bonus Track SEO
Bonus Track is a Toronto creative agency delivering content, campaigns, media, design and branding, influencer, and social support for modern brands. We helped Bonus Track strengthen how they show up in search for the services they actually sell, especially in a crowded market where many agencies sound the same and buyers move fast.