.webp)
.webp)
.avif)
.webp)
.webp)
.webp)
.webp)
.avif)
.avif)
99 Yorkville Ave Unit 200,
Toronto, ON M5R 3K5
Toronto, ON M5R 3K5
Get Directions
Deliverables
Industry
Timeline
12 Weeks
Lite-1 is a biotech company turning microbial systems and bio-waste into vibrant, sustainable colourants. Brand Vision partnered to translate that future-looking innovation into a refined web experience—so design industry leaders, materials scientists, and sustainability decision-makers can engage confidently.
To design a modern, visually dynamic website for Lite-1 that captures its pioneering work in sustainable biodesign—translating complex scientific innovation into an accessible, visually immersive, and performance-driven digital experience that inspires curiosity, builds credibility, and positions the brand at the forefront of bio-innovation.
Project Highlights
- Webflow build — responsive, mobile-first, enriched with custom-coded motion and interactive elements.
- Information architecture strategy — content structured around science, applications, and business impact.
- Modular CMS & component library — reusable templates letting Lite-1 publish science, pilot case studies and applications without dev bottlenecks.
- Interactive design system — abstract visuals and motion convey biotech innovation while maintaining usability.
- On-page SEO — metadata, headings, semantic markup and internal linking for organic visibility.
- Accessibility & performance — high contrast palette, keyboard navigation, lazy-loading assets to ensure performance and compliance.
- Content support — editing and restructuring copy for clarity and scannability without losing scientific precision.
- Launch & stabilization — full QA on devices, analytics instrumentation, 30-day performance monitoring.
Challenges
To design a visually immersive, animation-driven website for Lite-1 that communicates its leadership in sustainable biodesign while performing seamlessly across all devices. Lite-1 straddles science, design, and sustainability—each audience with distinct language and expectations. Its previous digital presence didn’t reflect the sophistication of the bio-platform or convert curiosity into meaningful partnerships. The challenge: craft a site that felt visionary yet usable, scientific yet accessible, and optimized for discovery and lead generation.
- Webflow build — modern, secure, and fast; responsive, mobile‑first execution.
- Sitemap & IA strategy — services and industries reorganized around task‑based user journeys.
- Modular CMS & component library — reusable templates for Services, Industries, and Insights (no developer lift for routine publishing).
- Conversion paths — embedded RFQ/Contact routes on high‑intent pages with persistent, unobtrusive CTAs.
- On‑page SEO — clean metadata, headings, internal linking spine, and structured data; GA4/Search Console wired.
- Accessibility & performance — WCAG‑informed color/type, keyboard navigation, lazy‑loading, and asset minimization.
- Content support — technical copy editing to maintain precision while improving scannability and search intent match.
- CMS operations workshop — step‑by‑step training videos + live session; governance checklist for a sustainable cadence.
Launch & stabilization — full QA, analytics verification, and 30‑day post‑launch support.
Our Approach
We mapped primary user journeys for materials R&D leads, design industry buyers and sustainability officers. Navigation was built around those paths, and a component-driven design system ensured consistency. We layered in custom-coded interactions that reflected the biotech brand while optimizing for performance. SEO and analytics were integrated from day one, and we handed the team a governance model for content velocity and integrity.
Final Outcome & Why Brand Vision
The new Lite-1 website delivers clarity, speed, and brand ambition: usability across devices, motion, and structure aligned with innovation, and a platform that supports storytelling and conversion alike. Brand Vision was the right partner because we combine high-end design craft, technical delivery, and an operations mindset—ensuring the site isn’t just launched but sustained.
- Organic traffic up +120 % (Google Analytics, 3 months post-launch)
- Awwwards website of the day nominee
- Secured new investment following launch, with the site cited in investor presentations (Internal Report, Q1 2025)
- Recognized for distinctive visual identity and motion design, driving higher engagement and brand visibility across design networks (Brand Vision Analytics, post-launch)
More from Project
Project Visuals & More
Figma was the foundation of Lite-1's design journey, allowing for a collaborative, iterative, and highly responsive approach. It gave the design team the chance to integrate Lite-1's mission of sustainability and innovation into an aesthetically appealing and user-friendly website, allowing them to make a significant influence in the colour business.
Colour is more than just a visual aspect in web design; it's a strong tool for conveying emotions, storytelling, and leaving a lasting impression. For Lite-1, a firm dedicated to sustainable colour innovation, their website's colour palette is a deliberate decision that improves their message and objective. The website of Lite-1 uses a largely dark colour scheme with slight touches of vivid colours. This is not a haphazard choice; it is a purposeful approach to making their colours stand out and express a distinct mood.
Lite-1's website demonstrates their dedication to sustainable innovation. The use of these one-of-a-kind and custom-coded parts goes beyond aesthetics; they are effective instruments for narrative, engagement, and education. Lite-1 has designed an online experience that reflects their vision and captivates visitors, inviting them to join the road toward a more sustainable colour industry.
Explore more
These Cases Might Also Interest You
.webp)
Website
Branding
ArcelorMittal
ArcelorMittal Tailored Blanks North America (AMTBNA) manufactures laser‑welded tailored steel blanks that combine different grades, thicknesses, and coatings into optimized sheets—improving crash safety, reducing weight, and streamlining assembly for high‑performance automotive programs.
Website
Branding
Directed IRA
Directed IRA is a leading self‑directed IRA custodian enabling investors to diversify into alternatives like real estate, private funds, crypto, startups, and metals. Our mandate: make complex decisions easy, remove friction on key flows, and optimize conversion—without a full rebuild.
Website
Branding
Luxonis
Luxonis develops advanced machine‑vision hardware and software (DepthAI) that brings real‑time, on‑device AI to robotics, automation, agriculture, healthcare, and more. Our mandate: present the platform to partners and buyers (not just developers) through a clear, credible site that’s fast, accessible, and easy for internal teams to manage.
Website
Branding
RT-Dispatch
RT Dispatch provides logistics and dispatch solutions for trucking companies and owner-operators—covering load booking, route planning, paperwork, and rate negotiation—so drivers can focus on miles and profitability. Our mandate: make the value obvious, reduce friction to contact, and deliver a credible web foundation the team can maintain.
Website
Branding
Mass Virtual
Mass Virtual builds extended‑reality (XR) training platforms, with MassXR improving retention, readiness, and cost efficiency across aerospace, defense, and enterprise. Our mandate: frame the platform for decision‑makers (not just technologists), reduce friction to inquiry, and deliver a site that is accessible, high‑performance, and easy for internal teams to run.
Website
Branding
4RBees
4RBees is a mission-driven organization focused on protecting and revitalizing bee populations. With innovations like PureWave™ Cells and PureWave™ Raw Energized Honey, purchases and memberships fund wildflower plantings, biodiversity projects, and support for independent beekeepers. Our mandate: clarify the mission, modernize the brand, and build an e‑commerce foundation that’s simple for a lean team to run.
Website
Branding
Ocean Park Mechanical
Ocean Park Mechanical is a design-build mechanical contractor delivering HVAC, plumbing, fire protection, and controls for large multi-residential and commercial projects across Western North America. Our mandate: clarify capabilities, surface project proof fast, and launch a maintainable web foundation the team can run.
Website
Branding
Tova
Tova enables guests to tip hotel and restaurant staff via QR codes and cashless payments. Properties can customize branded cards and signage, while managers get real‑time reporting and simpler admin. Our mandate: tell the story in plain language, reduce friction to tip or sign up, and deliver a maintainable web foundation.
Website
Branding
Retina labs
Retina Labs delivers teleophthalmology solutions that connect primary care with ophthalmology to detect conditions like diabetic retinopathy earlier and reduce preventable blindness. Our mandate: present the platform in plain language, streamline referral and program setup, and launch a maintainable site that is fast, accessible, and credible for clinicians and health systems.
Website
Branding
Canada Cloud Pharmacy
Canada Cloud Pharmacy is a licensed Canadian pharmacy based in British Columbia that serves patients nationwide with prescription and OTC medications. Our mandate was to refine visual identity within existing brand guidelines and design a modern, trustworthy website that simplifies ordering, education, and support for patients and caregivers.
.avif)
Website
Branding
Aequitas Partners
Aequitas Partners (AQP Search) is a boutique executive search and human capital advisory firm for high‑growth healthcare companies. Our mandate: translate a sophisticated services mix (executive & board search, founder recruiting, RPO, and advisory) into a clear, credible, and conversion‑ready website that’s simple for internal teams to run.
Website
Branding
Sylvestre & Co
Sylvestre & Co. is a boutique accounting and advisory firm serving entrepreneurs, nonprofits, and enterprises with tax, audit, and consulting. Our mandate: deliver a modern, trust‑led website that’s bilingual (EN/FR), straightforward to navigate, and simple for the internal team to maintain.
.avif)
(Updated on )
Lite-1
Biodesign meets brand clarity for a compelling digital presence.
Lite-1 is a biotech company turning microbial systems and bio-waste into vibrant, sustainable colourants. Brand Vision partnered to translate that future-looking innovation into a refined web experience—so design industry leaders, materials scientists, and sustainability decision-makers can engage confidently.
To design a modern, visually dynamic website for Lite-1 that captures its pioneering work in sustainable biodesign—translating complex scientific innovation into an accessible, visually immersive, and performance-driven digital experience that inspires curiosity, builds credibility, and positions the brand at the forefront of bio-innovation.
Services
Project Summary
For Lite-1, our team at Brand Vision created a stunning website. We incorporated interactive and coded elements to enhance the user experience, resulting in a beautiful online platform that truly stands out.
Brand Vision’s Impact
The impact we had on this project:
Our work on Lite-1 resulted in a stunning website with interactive and coded elements, significantly improving usability, enhancing optimization, increasing loading speed, and introducing a cleaned and revised design and website structure. This makes for a beautiful and engaging online platform.
At Brand Vision, we take great pride in delivering unparalleled services to our clients. For this specific project, our team placed a strong emphasis on crafting a visually striking and timeless platform. We recognized the project's significance to the client and ensured effective results by establishing clear goals and milestones throughout the project. Our determination was unwavering in creating a design that not only stands out among the competition but also effectively communicates the client's message and offerings.
These cases might also interest you
