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99 Yorkville Ave Unit 200,
Toronto, ON M5R 3K5, Canada
Toronto, ON M5R 3K5, Canada
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Deliverables
Industry
Timeline
12 Weeks
Lite-1 is a biotech company turning microbial systems and bio-waste into vibrant, sustainable colourants. Brand Vision partnered to translate that future-looking innovation into a refined web experience—so design industry leaders, materials scientists, and sustainability decision-makers can engage confidently.
To design a modern, visually dynamic website for Lite-1 that captures its pioneering work in sustainable biodesign—translating complex scientific innovation into an accessible, visually immersive, and performance-driven digital experience that inspires curiosity, builds credibility, and positions the brand at the forefront of bio-innovation.
Project Highlights
- Webflow build — responsive, mobile-first, enriched with custom-coded motion and interactive elements.
- Information architecture strategy — content structured around science, applications, and business impact.
- Modular CMS & component library — reusable templates letting Lite-1 publish science, pilot case studies and applications without dev bottlenecks.
- Interactive design system — abstract visuals and motion convey biotech innovation while maintaining usability.
- On-page SEO — metadata, headings, semantic markup and internal linking for organic visibility.
- Accessibility & performance — high contrast palette, keyboard navigation, lazy-loading assets to ensure performance and compliance.
- Content support — editing and restructuring copy for clarity and scannability without losing scientific precision.
- Launch & stabilization — full QA on devices, analytics instrumentation, 30-day performance monitoring.
Challenges
To design a visually immersive, animation-driven website for Lite-1 that communicates its leadership in sustainable biodesign while performing seamlessly across all devices. Lite-1 straddles science, design, and sustainability—each audience with distinct language and expectations. Its previous digital presence didn’t reflect the sophistication of the bio-platform or convert curiosity into meaningful partnerships. The challenge: craft a site that felt visionary yet usable, scientific yet accessible, and optimized for discovery and lead generation.
Our Approach
We mapped primary user journeys for materials R&D leads, design industry buyers and sustainability officers. Navigation was built around those paths, and a component-driven design system ensured consistency. We layered in custom-coded interactions that reflected the biotech brand while optimizing for performance. SEO and analytics were integrated from day one, and we handed the team a governance model for content velocity and integrity.
Final Outcome & Why Brand Vision
The new Lite-1 website delivers clarity, speed, and brand ambition: usability across devices, motion, and structure aligned with innovation, and a platform that supports storytelling and conversion alike. Brand Vision was the right partner because we combine high-end design craft, technical delivery, and an operations mindset—ensuring the site isn’t just launched but sustained.
- Organic traffic up +120 % (Google Analytics, 3 months post-launch)
- Awwwards website of the day nominee
- Secured new investment following launch, with the site cited in investor presentations (Internal Report, Q1 2025)
- Recognized for distinctive visual identity and motion design, driving higher engagement and brand visibility across design networks (Brand Vision Analytics, post-launch)
More from Project
Project Visuals & More
Figma was the foundation of Lite-1's design journey, allowing for a collaborative, iterative, and highly responsive approach. It gave the design team the chance to integrate Lite-1's mission of sustainability and innovation into an aesthetically appealing and user-friendly website, allowing them to make a significant influence in the colour business.
Colour is more than just a visual aspect in web design; it's a strong tool for conveying emotions, storytelling, and leaving a lasting impression. For Lite-1, a firm dedicated to sustainable colour innovation, their website's colour palette is a deliberate decision that improves their message and objective. The website of Lite-1 uses a largely dark colour scheme with slight touches of vivid colours. This is not a haphazard choice; it is a purposeful approach to making their colours stand out and express a distinct mood.
Lite-1's website demonstrates their dedication to sustainable innovation. The use of these one-of-a-kind and custom-coded parts goes beyond aesthetics; they are effective instruments for narrative, engagement, and education. Lite-1 has designed an online experience that reflects their vision and captivates visitors, inviting them to join the road toward a more sustainable colour industry.
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