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99 Yorkville Ave Unit 200,
Toronto, ON M5R 3K5
Toronto, ON M5R 3K5
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We partnered on a full website assessment to benchmark UX, UI, content depth, accessibility, technical health, and search visibility, and then deliver a clear, prioritized roadmap the team can implement with confidence.
The audit identified key areas for improvement, including design consistency, content optimization, and technical performance.
Project Highlights
Challenges
ABmunis serves different audiences with different goals and language. Content lives deep in sections and PDFs, which makes finding programs and taking action harder on mobile. Accessibility and performance need to be verified, analytics need clarity, and the team needs a plan that balances immediate fixes with long term upkeep.
- Webflow build — modern, secure, and fast; responsive, mobile‑first execution.
- Sitemap & IA strategy — services and industries reorganized around task‑based user journeys.
- Modular CMS & component library — reusable templates for Services, Industries, and Insights (no developer lift for routine publishing).
- Conversion paths — embedded RFQ/Contact routes on high‑intent pages with persistent, unobtrusive CTAs.
- On‑page SEO — clean metadata, headings, internal linking spine, and structured data; GA4/Search Console wired.
- Accessibility & performance — WCAG‑informed color/type, keyboard navigation, lazy‑loading, and asset minimization.
- Content support — technical copy editing to maintain precision while improving scannability and search intent match.
- CMS operations workshop — step‑by‑step training videos + live session; governance checklist for a sustainable cadence.
Launch & stabilization — full QA, analytics verification, and 30‑day post‑launch support.
Our Approach
We ran discovery, research, and audits, then shaped a practical plan. The deliverable pairs quick wins like titles, headings, link hygiene, and media compression with larger changes like IA adjustments, accessibility hardening, template consistency, and a tracking plan tied to key tasks. Along the way we aligned structure and patterns through UI/UX best practices and tuned search basics with pragmatic SEO.
Final Outcome & Why Brand Vision
ABmunis left with an actionable roadmap: faster routes to high value tasks, stronger accessibility, healthier search foundations, and a measurement plan the team owns. Our focus is simple — clear structure, search fundamentals, and practical coaching so internal teams can keep improving without heavy lift.
More from Project
Project Visuals & More
Alberta Municipalities’ website is an important tool for communication, providing essential information and resources to its members and the public. However, as digital standards evolve, it becomes necessary to regularly assess and update the website to meet current best practices.
he audit identified inconsistencies in design elements, which could confuse users. Brand Vision recommended a more cohesive design language to improve the visual hierarchy and guide users more effectively through the site.
The audit revealed some inconsistencies in how the brand was represented across different pages. A unified approach to branding, including consistent use of logos, colors, and fonts, was recommended to strengthen the organization’s identity.
Issues such as slow page loading times and poor mobile optimization were found. Brand Vision suggested compressing images, leveraging browser caching, and implementing a mobile-first design approach.
The content analysis highlighted the need for better keyword optimization and more structured content. Recommendations included updating meta descriptions, optimizing images for search engines, and improving internal linking strategies.
A website audit is a thorough analysis of a website's performance, design, and content. It involves evaluating various aspects such as user interface (UI), user experience (UX), technical SEO, content quality, and overall site architecture. The goal is to identify areas of improvement to enhance the site's functionality, user engagement, and search engine visibility. For organizations like Alberta Municipalities, where online interaction is important, a website audit is essential to ensure that the digital platform is effectively serving its purpose.
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Alberta Municipalities
Alberta Municipalities brings leaders together across the province to advocate, share solutions, and deliver member services.
We partnered on a full website assessment to benchmark UX, UI, content depth, accessibility, technical health, and search visibility, and then deliver a clear, prioritized roadmap the team can implement with confidence.
The audit identified key areas for improvement, including design consistency, content optimization, and technical performance.
Project Summary
Through this collaboration, Brand Vision provided Alberta Municipalities with strategic recommendations to improve their website's functionality, user engagement, and overall effectiveness, ensuring it better serves its members and aligns with their primary goals.
Brand Vision’s Impact
The impact we had on this project:
Brand Vision's goal for this audit was to highlight key areas for improvement and provide actionable recommendations to enhance the website's functionality and alignment with the organization's goals. This project aimed to guarantee the website better serves its users and supports Alberta Municipalities' mission across the province.
At Brand Vision, we take great pride in delivering unparalleled services to our clients. For this specific project, our team placed a strong emphasis on crafting a visually striking and timeless platform. We recognized the project's significance to the client and ensured effective results by establishing clear goals and milestones throughout the project. Our determination was unwavering in creating a design that not only stands out among the competition but also effectively communicates the client's message and offerings.
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