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The audit identified key areas for improvement, including design consistency, content optimization, and technical performance.
We partnered on a full website assessment to benchmark UX, UI, content depth, accessibility, technical health, and search visibility, and then deliver a clear, prioritized roadmap the team can implement with confidence.
Project Highlights
- Multi disciplinary audit covering website structure, UX, UI, SEO, navigation, accessibility, mobile, security, technical health, analytics, and performance, focused on member and advocacy tasks.
- Discovery and research with stakeholder interviews, task mapping, analytics review, and content sampling with readability checks so recommendations reflect real user journeys.
- Navigation and IA recommendations for menu, sitemap, breadcrumbs, and on page hierarchy to speed up paths to programs, advocacy pages, and member services. See our UI/UX.
- WCAG aligned improvements for colour and contrast, focus states, keyboard navigation, alt text, and landmarks, plus clear 404 behavior and error patterns.
- Search readiness with on page metadata, heading structure, an internal link spine, image handling, guidance for handling duplicates, and XML sitemaps. Learn more about our SEO.
- Measurement and trust including GA4 and Search Console checks, event tracking plans, use of heatmaps, and form validation with spam controls.
- Roadmap delivery with effort versus impact scoring, owners, and priorities that combine quick wins with structural updates. For scope and planning support, see our marketing consultation.
Challenges
ABmunis serves different audiences with different goals and language. Content lives deep in sections and PDFs, which makes finding programs and taking action harder on mobile. Accessibility and performance need to be verified, analytics need clarity, and the team needs a plan that balances immediate fixes with long term upkeep.
Approach
We ran discovery, research, and audits, then shaped a practical plan. The deliverable pairs quick wins like titles, headings, link hygiene, and media compression with larger changes like IA adjustments, accessibility hardening, template consistency, and a tracking plan tied to key tasks. Along the way we aligned structure and patterns through UI/UX best practices and tuned search basics with pragmatic SEO.
Outcomes
ABmunis left with an actionable roadmap, covering faster routes to high value tasks, stronger accessibility, healthier search foundations, and a measurement plan the team owns. Our focus is simple. Clear structure, search fundamentals, and practical coaching so internal teams can keep improving without heavy lift.
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