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99 Yorkville Ave Unit 200,
Toronto, ON M5R 3K5
Toronto, ON M5R 3K5
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Deliverables
Industry
Platform
Timeline
4 Weeks
A 15‑storey, 158‑suite condominium steps from Fairview Mall and major corridors (401/404/407), within walking distance of the proposed Sheppard LRT/subway extension. We built a place‑specific brand and pre‑leasing toolkit that sells proximity, convenience, and everyday livability—without over‑promising.
To craft a distinctive brand for 2992 Sheppard that goes beyond a logo—capturing the upscale identity of this Toronto development.
Project Highlights
- Brand research & strategy — audience personas (end‑buyer, broker, investor), value proposition, messaging pillars, and positioning narratives.
- Visual identity system — logo suite, color palette, typography, textures/patterns, and a concise brand style guide for consistent rollouts.
- Sales & marketing collateral — brochure, floor plan one‑pagers, amenity sheets, email templates, and digital ad creative.
- Site & street‑level signage — fencing wraps, semi‑permanent signage, billboards, A‑frames, and feather flags aligned with municipal guidelines.
- Content production — architectural renderings, virtual staging, suite/amenity/exterior photography, and 3D/interactive floorplans.
- Digital enablement — pre‑leasing landing page copywriting, SEO‑ready structure, and analytics recommendations to track registrations.
- Social & outreach — social post templates, newsletter framework, and broker pack for early outreach.
- Governance & training — templates, do’s/don’ts, and a light operations checklist so the sales team can execute consistently.
Challenges
Pre‑construction marketing in a competitive North York corridor must speak to multiple audiences buyers seeking value and connectivity, brokers needing facts and assets, and investors scanning fundamentals while staying precise about transit timelines. We also needed a brand that looks premium yet approachable, and collateral that complies with signage rules and scales across digital and street‑level placements.
- Webflow build — modern, secure, and fast; responsive, mobile‑first execution.
- Sitemap & IA strategy — services and industries reorganized around task‑based user journeys.
- Modular CMS & component library — reusable templates for Services, Industries, and Insights (no developer lift for routine publishing).
- Conversion paths — embedded RFQ/Contact routes on high‑intent pages with persistent, unobtrusive CTAs.
- On‑page SEO — clean metadata, headings, internal linking spine, and structured data; GA4/Search Console wired.
- Accessibility & performance — WCAG‑informed color/type, keyboard navigation, lazy‑loading, and asset minimization.
- Content support — technical copy editing to maintain precision while improving scannability and search intent match.
- CMS operations workshop — step‑by‑step training videos + live session; governance checklist for a sustainable cadence.
Launch & stabilization — full QA, analytics verification, and 30‑day post‑launch support.
Our Approach
We began with discovery and market scans to anchor the story in real, local advantages: Fairview Mall access, nearby schools/parks, and highway connectivity. From there, we shaped a component‑driven branding and web design system: a modern visual identity, clear messaging, and modular collateral that works from brochures to hoarding. We produced renderings and photography, built UI/UX patterns for a pre‑leasing page, aligned light SEO fundamentals, and equipped the sales team with templates, a broker pack, and a publishing checklist. Advisory‑first marketing consultation kept the funnel tight from interest to registration.
Final Outcome & Why Brand Vision
The development now has a cohesive, place‑aware brand that’s easy to deploy across digital and on‑site media. Registration flows are simpler, assets are consistent, and the team has what they need to market effectively before shovels hit the ground. Brand Vision was the right partner because we combine real‑estate branding craft with executional rigor blending branding, web design, UI/UX, pragmatic SEO, and marketing consultation to deliver a maintainable system not just pretty mockups.
More from Project
Project Visuals & More
The logo was inspired from the "zigzag" pattern thats portrait on the building across the stories.
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Delft Blue was chosen as the main color for the 2992 Sheppard brand because as it adds sophistication and timeless charm, perfectly reflecting our theme of "Elegance For All — Modern Community Living.
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The font "Furore" was chosen because it compliments the design of the logo while keeping a modern, playful and timeless feel.
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2992 Sheppard
Branding & pre‑leasing system for a 15‑storey condominium at Sheppard E. & Victoria Park
A 15‑storey, 158‑suite condominium steps from Fairview Mall and major corridors (401/404/407), within walking distance of the proposed Sheppard LRT/subway extension. We built a place‑specific brand and pre‑leasing toolkit that sells proximity, convenience, and everyday livability—without over‑promising.
To craft a distinctive brand for 2992 Sheppard that goes beyond a logo—capturing the upscale identity of this Toronto development.
Services
Project Summary
In the framework of 2992 Sheppard development endeavor, our dedication to outstanding branding seamlessly manifested through the crafting of a holistic brand identity for the venture. Utilizing our expertise with meticulous care, we captured the project's essence in a visually captivating brand identity, emphasizing the logo and its accompanying elements.
Brand Vision’s Impact
The impact we had on this project:
We did more than just make things look good; we organized content and created unique illustrations to ensure a cohesive and visually appealing brand that truly showcases the luxury and uniqueness of this project in Toronto.
At Brand Vision, we take great pride in delivering unparalleled services to our clients. For this specific project, our team placed a strong emphasis on crafting a visually striking and timeless platform. We recognized the project's significance to the client and ensured effective results by establishing clear goals and milestones throughout the project. Our determination was unwavering in creating a design that not only stands out among the competition but also effectively communicates the client's message and offerings.
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