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99 Yorkville Ave Unit 200,
Toronto, ON M5R 3K5
Toronto, ON M5R 3K5
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Luxonis develops advanced machine‑vision hardware and software (DepthAI) that brings real‑time, on‑device AI to robotics, automation, agriculture, healthcare, and more. Our mandate: present the platform to partners and buyers (not just developers) through a clear, credible site that’s fast, accessible, and easy for internal teams to manage.
Introducing a bold, tech-purple identity, reorganizing product storytelling around real-world use cases, and engineering a friction-free buyer journey.
Project Highlights
- Design system & component library — development‑ready files in Figma with reusable sections, states, and UI kit.
- Modern web design + UI/UX — task‑based journeys for product, solutions, and docs; scannable layouts for handhelds.
- Visual identity refresh — branding alignment (logo refresh, color palette, typography, style guide) for enterprise polish.
- Accessibility & performance — WCAG‑informed color/contrast, focus states, keyboard navigation; image/asset optimization.
- On‑page SEO & analytics — structured metadata, headings, internal links, XML sitemap; GA4/Search Console recommendations.
- Distributors & Store flows — clear paths from product discovery to store categories and individual product pages.
- Guide & resource hub — information architecture for documentation, how‑tos, and solution guides.
- Collaboration & QA — unlimited design revisions within scope; pre‑handoff QA and specification for smooth development.
- Project operations — clear timeline, Asana‑based tracking, and governance checklist to keep publishing consistent.
Challenges
Luxonis speaks to multiple audiences engineering leaders, product managers, and devs across hardware, software, and reference designs. Legacy content mixed audiences and scattered high‑intent paths (products, store, guides). We needed to make the ecosystem legible (Products/Hub, Solutions, Services, Guides), uphold accessibility and performance standards, and provide a maintainable system the team could run without day‑to‑day developer dependence.
- Webflow build — modern, secure, and fast; responsive, mobile‑first execution.
- Sitemap & IA strategy — services and industries reorganized around task‑based user journeys.
- Modular CMS & component library — reusable templates for Services, Industries, and Insights (no developer lift for routine publishing).
- Conversion paths — embedded RFQ/Contact routes on high‑intent pages with persistent, unobtrusive CTAs.
- On‑page SEO — clean metadata, headings, internal linking spine, and structured data; GA4/Search Console wired.
- Accessibility & performance — WCAG‑informed color/type, keyboard navigation, lazy‑loading, and asset minimization.
- Content support — technical copy editing to maintain precision while improving scannability and search intent match.
- CMS operations workshop — step‑by‑step training videos + live session; governance checklist for a sustainable cadence.
Launch & stabilization — full QA, analytics verification, and 30‑day post‑launch support.
Our Approach
We started with discovery and stakeholder alignment, then rebuilt the information architecture around clear buyer/developer journeys. A component‑driven web design and UI/UX system standardized patterns, while the branding refresh (logo, palette, type, style guide) elevated enterprise credibility. We documented on‑page SEO fundamentals, recommended analytics events, and produced development‑ready Figma files with a UI kit. Finally, we handed over specs and governance so Luxonis could publish confidently.
Final Outcome & Why Brand Vision
The redesigned experience frames DepthAI for decision‑makers and engineers alike: clearer paths to products, solutions, distributors, and guides; faster, accessible pages; and a maintainable system. Brand Vision was the right choice because we pair enterprise‑grade craft with enablement combining web design, UI/UX, branding, pragmatic SEO, and advisory‑first marketing consultation to deliver a B2B‑ready platform not just a launch.
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Luxonis
DepthAI, clarified for partners — enterprise‑grade UX, performance, and governance
Luxonis develops advanced machine‑vision hardware and software (DepthAI) that brings real‑time, on‑device AI to robotics, automation, agriculture, healthcare, and more. Our mandate: present the platform to partners and buyers (not just developers) through a clear, credible site that’s fast, accessible, and easy for internal teams to manage.
Introducing a bold, tech-purple identity, reorganizing product storytelling around real-world use cases, and engineering a friction-free buyer journey.
Services
Project Summary
Luxonis creates the award-winning OAK line of edge-AI cameras that fuse stereo depth, neural inference, and real-time vision in a single compact device. As product lines expanded—from OAK-D Lite to thermal-fused sensors—the existing site struggled to convey the breadth of solutions or guide engineers toward the right hardware. Luxonis needed a modern, conversion-ready platform that spotlighted industrial case studies, simplified spec comparisons, and reinforced its open-source ethos. Brand Vision delivered a complete design overhaul: a dark-mode interface with electric-violet highlights, modular product pages, and interactive feature call-outs that mirror the brand’s high-performance ethos.
Brand Vision’s Impact
The impact we had on this project:
We refreshed Luxonis’ visual identity, incorporating a vivid purple-on-black palette and dynamic grid layouts that echo printed circuit patterns. UX research informed a new navigation system—Products · Solutions · Resources—reducing clicks-to-specs by 40 %. A performance-tuned Webflow implementation, complete with product-schema markup, accelerates load times and boosts discoverability. The result is a cohesive, future-proof web presence that amplifies Luxonis’ credibility and drives qualified inquiries from developers and enterprise partners alike.
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At Brand Vision, we take great pride in delivering unparalleled services to our clients. For this specific project, our team placed a strong emphasis on crafting a visually striking and timeless platform. We recognized the project's significance to the client and ensured effective results by establishing clear goals and milestones throughout the project. Our determination was unwavering in creating a design that not only stands out among the competition but also effectively communicates the client's message and offerings.
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