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99 Yorkville Ave Unit 200,
Toronto, ON M5R 3K5, Canada
Toronto, ON M5R 3K5, Canada
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Luxonis develops advanced machine‑vision hardware and software (DepthAI) that brings real‑time, on‑device AI to robotics, automation, agriculture, healthcare, and more. Our mandate: present the platform to partners and buyers (not just developers) through a clear, credible site that’s fast, accessible, and easy for internal teams to manage.
Introducing a bold, tech-purple identity, reorganizing product storytelling around real-world use cases, and engineering a friction-free buyer journey.
Project Highlights
- Design system & component library — development‑ready files in Figma with reusable sections, states, and UI kit.
- Modern web design + UI/UX — task‑based journeys for product, solutions, and docs; scannable layouts for handhelds.
- Visual identity refresh — branding alignment (logo refresh, color palette, typography, style guide) for enterprise polish.
- Accessibility & performance — WCAG‑informed color/contrast, focus states, keyboard navigation; image/asset optimization.
- On‑page SEO & analytics — structured metadata, headings, internal links, XML sitemap; GA4/Search Console recommendations.
- Distributors & Store flows — clear paths from product discovery to store categories and individual product pages.
- Guide & resource hub — information architecture for documentation, how‑tos, and solution guides.
- Collaboration & QA — unlimited design revisions within scope; pre‑handoff QA and specification for smooth development.
- Project operations — clear timeline, Asana‑based tracking, and governance checklist to keep publishing consistent.
Challenges
Luxonis speaks to multiple audiences engineering leaders, product managers, and devs across hardware, software, and reference designs. Legacy content mixed audiences and scattered high‑intent paths (products, store, guides). We needed to make the ecosystem legible (Products/Hub, Solutions, Services, Guides), uphold accessibility and performance standards, and provide a maintainable system the team could run without day‑to‑day developer dependence.
Our Approach
We started with discovery and stakeholder alignment, then rebuilt the information architecture around clear buyer/developer journeys. A component‑driven web design and UI/UX system standardized patterns, while the branding refresh (logo, palette, type, style guide) elevated enterprise credibility. We documented on‑page SEO fundamentals, recommended analytics events, and produced development‑ready Figma files with a UI kit. Finally, we handed over specs and governance so Luxonis could publish confidently.
Final Outcome & Why Brand Vision
The redesigned experience frames DepthAI for decision‑makers and engineers alike: clearer paths to products, solutions, distributors, and guides; faster, accessible pages; and a maintainable system. Brand Vision was the right choice because we pair enterprise‑grade craft with enablement combining web design, UI/UX, branding, pragmatic SEO, and advisory‑first marketing consultation to deliver a B2B‑ready platform not just a launch.
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