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A site for an escape room venue that builds anticipation without spoiling the rooms, and still lets a group compare and book in the same visit.
The Keepers of Balance partnered with Brand Vision to create a fun, creative, and custom-animated website that entices people to visit their location.
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Project Highlights
- Website design and development: full build for an escape room entertainment venue.
- Experience presentation: rooms and themes conveyed without spoiling them.
- Booking paths: reservation routes placed throughout the experience.
- Atmospheric visual design: imagery and design carrying the mood of the venue.
- Group information: difficulty, capacity, and duration structured for group decisions.
- Mobile optimization: built for groups planning on the move.
Challenges
Escape rooms sell an experience that can’t be revealed without ruining it, so the site has to build anticipation while withholding the substance. The Keepers of Balance needed atmospheric design plus practical room information and a booking path that works for groups deciding on a phone.
Approach
We built a visual system that conveys the atmosphere of the rooms without spoiling them, using imagery and design to sell the feeling rather than the puzzle. Room information was structured so groups can compare difficulty and size at a glance, and booking was placed throughout with mobile as the primary case.
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Outcomes
The Keepers of Balance has a site that builds anticipation and still answers the practical questions. Groups can compare rooms and book without leaving the page.
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