Local visibility and qualified leads for a long-standing personal injury and disability firm.
HSP Law is a Toronto-based personal injury and long-term disability law firm with decades of litigation experience, serving clients across Ontario. Brand Vision helped strengthen their organic presence so people searching for urgent legal help could find the right practice area pages, understand what HSP handles, and take the next step with confidence.
Project Highlights
- Stronger local visibility across Toronto and nearby cities for high-intent searches tied to HSP’s core practice areas.
- Clearer service coverage online so searchers quickly land on the most relevant page (injury claims, LTD, accident types).
- More helpful, trust-forward content that answers common questions and sets expectations before a consultation.
- Improved search presentation so key pages stand out more clearly in results and earn more qualified clicks.
- Cleaner technical foundation to support consistent indexing and a smoother experience on mobile.
- Reputable authority signals built through credible mentions and placements in relevant legal and local spaces.
Challenges
Personal injury and disability law is highly competitive in Toronto, and prospects often search under stress, comparing multiple firms quickly. HSP Law needed stronger non-branded visibility for practice-area and location searches, plus pages that build trust fast without overpromising. The goal was simple. Show up more often for the right searches and turn that visibility into qualified calls and form submissions.
Approach
We focused on making HSP Law easier to discover for their highest-value services and easier to evaluate once someone arrived. That meant tightening how their practice areas and locations are represented in search, improving the clarity and completeness of core service pages, and reinforcing trust with the information people look for before reaching out (process, timelines, FAQs, and proof points). Alongside that, we improved overall site health and increased credibility through relevant third-party visibility.
Outcomes
HSP Law’s SEO became a reliable acquisition channel, with meaningful growth in non-branded traffic to service pages and a strong lift in qualified leads from organic search. Brand Vision was the right partner because we keep SEO practical and business-focused, prioritizing visibility and lead outcomes while maintaining the professionalism and care required in legal marketing.
Results
- +168% non-branded organic traffic to service pages
- +117% qualified lead volume from SEO
- +15 Top-3 keyword placements (Toronto and surrounding cities)
- +8 domain rating increase
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