Creating unique, functional, and outstanding services to our clients.
Retina Labs delivers teleophthalmology solutions that connect primary care with ophthalmology to detect conditions like diabetic retinopathy earlier and reduce preventable blindness. Our mandate was to present the platform in plain language, streamline referral and program setup, and launch a maintainable site that is fast, accessible, and credible for clinicians and health systems.
Project Highlights
- Figma-first design: modern UI with separate mobile design for on-the-go clinicians.
- Custom page set: ~6 core templates and 8–10 subpages structured around Programs, Providers, Health Systems, and Patients.
- Sitemap & IA strategy: paths for PCPs, program managers, and administrators, with clear flows to Refer, Enroll, or Book a Call.
- Component library & CMS: reusable sections for Clinical Programs, Technology, Outcomes, FAQs, and Resources, and easy in-house publishing.
- Conversion paths: high-intent CTAs surfaced throughout, short forms, and trust signals (compliance, data security, partnerships).
- On-page SEO: structured metadata, headings, internal linking, XML sitemap, with GA4 and Search Console instrumentation.
- Accessibility & performance: WCAG-informed colour and contrast, keyboard and focus patterns, image and asset optimization.
- Content support: plain-English copy for clinical accuracy without jargon, and outcomes framing that avoids over-claiming.
- Training & enablement: live CMS workshop, short videos, and a governance checklist.
- QA & stabilization: cross-device testing and a 30-day post-launch support window.
Challenges
Multi-stakeholder healthcare sites often blur audiences. Clinical details for PCPs, program managers, and health-system leaders were mixed, and high-intent paths (Refer, Enroll, or Contact) were scattered. We needed to make outcomes legible, preserve regulatory tone, ensure AODA- and ADA-aligned accessibility, and keep the system simple enough for internal teams to operate.
Approach
We mapped jobs-to-be-done for PCPs, program managers, and administrators, then rebuilt the information architecture around those tasks. A component-driven web design and focused UI/UX system standardized patterns and clarified CTAs. We aligned concise branding elements, implemented pragmatic SEO, instrumented analytics, and delivered a modern CMS with editing guardrails so updates don’t require developers. Advisory-first marketing consultation supported program messaging and rollout.
Outcomes
The refreshed experience makes Retina Labs easy to evaluate and adopt, with clearer program stories, credible outcomes framing, faster paths to Refer, Enroll, or Book a Call, and a maintainable CMS. Brand Vision was the right partner because we pair enterprise-grade craft with enablement, combining web design, UI/UX, branding, and pragmatic SEO to deliver a durable healthcare platform, not just a launch.
Retina Labs recognized the importance of a strong online presence in reaching its target audience and promoting its vital services. However, the company's website required a significant overhaul to reflect its professionalism, innovation, and dedication to eye health. Key challenges included outdated design, ineffective typography, lack of visual appeal, and suboptimal mobile performance. Additionally, the website's search engine optimization (SEO) needed improvement to enhance visibility and attract organic traffic.
Retina Labs partnered with Brand Vision, a renowned digital design and development agency, to revamp its website and elevate its online brand presence. Brand Vision devised a comprehensive strategy to address Retina Labs' challenges while aligning with its brand identity and objectives.
Brand Vision introduced a color palette consisting of pastel variations of yellow, green, red, and blue. These colors were carefully chosen to evoke feelings of positivity, vitality, and trust, while also aligning with the healthcare industry's visual standards. The refreshed color scheme injected life into the website and enhanced its overall aesthetics, making it more engaging and memorable for visitors.
Recognizing the significance of typography in conveying professionalism and readability, Brand Vision recommended the implementation of the Aspekta font family throughout the website. The Aspekta font's clean lines, modern style, and versatility complemented Retina Labs' brand image, ensuring consistency and coherence across all web pages. This typography overhaul enhanced the website's visual appeal and facilitated easy navigation for users.
To boost Retina Labs' online visibility and drive organic traffic, Brand Vision conducted comprehensive on-page SEO optimization. This included keyword research, meta tag optimization, content refinement, and internal linking strategies. By incorporating relevant keywords and optimizing various elements of the website, Brand Vision improved Retina Labs' search engine rankings and enhanced its discoverability among target audiences searching for diabetic eye disease services.
In today's mobile-centric landscape, ensuring a seamless browsing experience across devices is imperative. Brand Vision implemented responsive design principles and optimized the website for mobile devices, including smartphones and tablets. By prioritizing mobile responsiveness and usability, Retina Labs' website now delivers a consistent and user-friendly experience across all screen sizes, enhancing accessibility and engagement for mobile users.
Through collaborative efforts with Brand Vision, Retina Labs successfully transformed its website into a powerful online platform that reflects its commitment to excellence in eye health care. By prioritizing design aesthetics, typography, SEO optimization, and mobile responsiveness, Retina Labs now stands poised to better serve its audience and make a meaningful impact in the field of diabetic eye disease prevention.
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