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99 Yorkville Ave Unit 200,
Toronto, ON M5R 3K5, Canada
Toronto, ON M5R 3K5, Canada
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Bonus Track is a Toronto creative agency delivering content, campaigns, media, design and branding, influencer, and social support for modern brands. We helped Bonus Track strengthen how they show up in search for the services they actually sell, especially in a crowded market where many agencies sound the same and buyers move fast.
Service-led organic growth for a Toronto creative agency, turning search visibility into real inquiries.
Project Highlights
- Service-first search presence: improved visibility around core offerings so prospects searching for creative support land on the right pages.
- Local and vertical discovery: expanded reach for Toronto and category-specific searches, helping the right-fit audience find them sooner.
- Cleaner site discoverability: addressed indexation and internal linking issues so important pages were easier for search engines to understand and surface.
- Editorial credibility: increased reputable mentions and links through features and campaign write-ups in relevant creative and design spaces.
- Measurement and iteration: tracked what was driving qualified traffic and focused effort on the pages and topics tied to inquiries.
Challenges
Creative studios compete in a high-noise category. Buyers often search broadly (“creative agency,” “content studio,” “campaign production”) and then quickly filter based on clarity, relevance, and proof. Bonus Track needed stronger non-branded visibility for service intent searches, without attracting the wrong traffic, and a more consistent flow of qualified demo/contact inquiries from organic.
Our Approach
We focused on making Bonus Track easier to discover for the services and audiences they want, then reinforcing trust once users arrived. That included building out a service-led content hub aligned to the way buyers search, improving overall site clarity for search engines, and growing authority through relevant industry exposure. Over time, we refined what we published and promoted based on the topics that consistently drove the strongest-fit inquiries.
Final Outcome & Why Brand Vision
Bonus Track earned broader non-branded visibility across priority service themes, stronger authority signals, and a meaningful lift in organic inquiries. Brand Vision was the right partner because we keep SEO business-first: improving search presence in a way that supports real pipeline, not just rankings.
Results
- 3.1× growth in organic sessions to service pages
- +310 additional ranking keywords across target themes
- +9 Ahrefs DR
- +52 referring domains from design/creative publications
- +168% more organic demo/contact inquiries
More from Project
Project Visuals & More
Bonus Track is a creative agency that specializes in curating and producing high-quality creative content, design, branding, and more. As a creative agency, their main focus is on helping businesses and brands to tell their stories in a way that resonates with their target audience. At Bonus Track, they take pride in their ability to create pitch-perfect content that engages and inspires. Whether it's through video production, social media content, or web design, they have the skills and expertise to bring a brand's vision to life.
At Brand Vision, our website design and development process begins with a thorough review of our client's site goals. Our team takes the time to fully understand the desired functionality and overall purpose of the site by engaging in detailed discussions with the client.
Brand Vision's diligent efforts on this web design project led to the creation of an aesthetically pleasing and highly functional website that showcased Bonus Track's portfolio and services in an engaging and informative manner. The team worked closely with the client to review and understand the goals of the website, including discussing the desired functionality and overall purpose of the site. This resulted in a clear roadmap for the entire design and development process.
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