We set out to express that value with a clear, conversion ready website and a distinctive visual language the team can maintain over time.
AssetComet is a single cloud platform for managing mechanical assets, handling everything from documentation and maintenance to safety, costs, and reporting.
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Project Highlights
- Modern CMS and component library: built to scale pages across industries, use cases, features, and resources, following our web design and UI/UX standards.
- Task based IA: mapped to buyer and operator journeys, from what it does, to who it is for, to proof, to requesting a demo.
- Product storytelling: covers scheduling, safety compliance, cost tracking, and reporting using concise modules and progressive disclosure.
- Motion and micro interactions: highlight workflows, guide attention, and reinforce a confident, tech forward feel.
- Launch SEO, analytics, and chat: includes clean metadata, headings, an XML sitemap, GA4 and Search Console instrumentation, and an embedded chat path. Learn more about our SEO.
- Performance and accessibility improvements: cover responsive layouts, image optimization, and QA across devices and browsers.
- Editor enablement: gives teams training and practical docs so updates do not need a developer.
- Visual identity support: covers the color system, typography, iconography, and style guide conventions that keep the interface cohesive. See our branding.
Challenges
AssetComet serves multiple industries with different priorities. The platform spans scheduling, compliance, ownership costs, and reporting, so the site needed to make the product clear in under a minute while still offering depth for evaluators. Differentiation from generic tools, strong mobile performance, and a low lift editing workflow were also essential.
Approach
We started by mapping the three core tasks visitors arrive with, learning, validating, and making contact, then rebuilt navigation and page structures around answering them quickly. A component system keeps how we present features, industries, use cases, and proof consistent, and motion cues add clarity without adding bloat. On page SEO, analytics, responsive QA, and short training rounded out the practical foundations, giving the team confidence to publish on their own.
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Outcomes
The result is a fast, product-forward site that shows what AssetComet does, who it serves, and why it is different, with direct paths to Request a Demo and less friction for non-technical editors. We paired product-first UI/UX, structured web design, and launch-ready SEO, then trained the team so momentum continues.
- Beta sign-ups up +80 %
- Session duration up +55 %
- Website performance score 96 / 100
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Built on Webflow with custom animations, AssetComet’s new website delivers a dynamic and engaging user experience. Brand Vision restructured the site’s architecture to ensure a seamless flow of information, making navigation intuitive for users. We implemented a modular design system that adapts to various content types, providing flexibility for future updates while maintaining a polished and cohesive aesthetic. The UI/UX focuses on clarity and ease of use, ensuring that visitors can effortlessly explore the platform across all devices.
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In addition to design, we developed strategic, SEO-driven content to position AssetComet for long-term growth. Through in-depth keyword research and optimized copywriting, we crafted clear, engaging, and industry-relevant content that enhances search visibility. Our approach ensures that AssetComet ranks effectively for key terms in asset management while delivering valuable insights to its audience, driving both organic traffic and user engagement.
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Beyond the digital experience, Brand Vision designed a full suite of marketing collateral to ensure brand consistency across all touchpoints. From pitch decks and business cards to social media assets and investor presentations, every piece was carefully crafted to align with AssetComet’s new visual identity. We maintained a cohesive design language, incorporating the brand’s modern color palette, typography, and custom graphic elements. This holistic approach reinforces AssetComet’s professionalism and innovation, creating a seamless brand experience whether online or in print.
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