Brand Vision was tasked with designing a website that follows the UI/UX principles, providing accessibility and ease of navigation for its target audience.
Pharmacy.cloud operates as a fully licensed Canadian brick-and-mortar pharmacy reimagined for digital, offering convenient online ordering, fast shipping (e.g., XpressPost to major centres), and clinical support for minor ailments (hair loss, smoking cessation, allergy relief) without a paper prescription. Our mandate was to make care pathways obvious, reduce friction on enrollment and checkout, and deliver a maintainable web system.
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Project Highlights
- Figma-first design: a modern UI with a separate mobile design, built for readability and trust at medical grade.
- Sitemap & IA strategy: task-based journeys for patients, from browse to treat to enroll to ship, with clear minor-ailment entry points.
- Component library: reusable sections for Conditions, Treatments, Pricing, FAQs, and Compliance notes.
- Brand style guide: color, type scale, spacing, button system, and usage rules for consistent roll-outs.
- Conversion paths: persistent but unobtrusive CTAs, short stepwise forms, and trust badges with policy surfacing.
- On-page SEO: titles, headings, internal links, and an XML sitemap, with GA4 and Search Console instrumentation.
- Accessibility & performance: WCAG-informed contrast and type, keyboard and focus patterns, and image and asset optimization.
- QA & compliance touchpoints: terminology checks, consent copy, and shipping and fulfillment clarity.
- Handover & support: a training call, a governance checklist, and a 30-day stabilization window.
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Challenges
Healthcare journeys must balance speed with trust. The legacy flow buried what patients care about, including what’s treated, how to start, how quickly medications arrive, and what’s required. We needed to streamline enrollment and checkout, keep clinical language accurate without jargon, and ensure mobile performance and accessibility for patients on the go.
Approach
We mapped jobs-to-be-done for new and returning patients, then rebuilt navigation and page-level hierarchy around those tasks. A component-driven web design and focused UI/UX system improved wayfinding and confidence (clear steps, shipping expectations, pharmacist touchpoints). We aligned a concise branding style guide, implemented pragmatic SEO, and instrumented analytics for funnel visibility.
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Outcomes
The refreshed experience makes Pharmacy.cloud easy to choose, with faster pages, clearer minor-ailment paths, and a streamlined enroll, checkout, and ship flow that sets expectations upfront. It’s accessible, performance-tuned, and simple for the team to maintain. Brand Vision was the right partner because we pair enterprise-grade craft with enablement, combining web design, UI/UX, precise branding, pragmatic SEO, and advisory-first marketing consultation to deliver a durable healthcare site, not just a launch.
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