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99 Yorkville Ave Unit 200,
Toronto, ON M5R 3K5, Canada
Toronto, ON M5R 3K5, Canada
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RT Dispatch provides logistics and dispatch solutions for trucking companies and owner-operators—covering load booking, route planning, paperwork, and rate negotiation—so drivers can focus on miles and profitability. Our mandate: make the value obvious, reduce friction to contact, and deliver a credible web foundation the team can maintain.
Our streamlined UX and cohesive design establish the platform as the go-to for real-time ground transportation, blending research-driven creativity with measurable impact.
Project Highlights
- Modern CMS build (Webflow/WordPress) for speed, security, and easy in-house editing.
- Sitemap & IA strategy organized around core services (Dispatch, Load Booking, Route Planning, Paperwork, Rate Negotiation) and clear “Who We Serve” paths (Owner-Operators, Fleets).
- Component-driven web design + UI/UX system for consistent pages and faster publishing.
- Conversion paths with clear CTAs (Call, Email, Quote Form) surfaced across high-intent pages.
- On-page SEO: clean metadata, headings, internal linking, and XML sitemap; GA4/Search Console wired.
- Performance & accessibility: mobile-first layouts, asset optimization, WCAG-informed color/type, keyboard navigation.
- Copy support to keep language plain-English and trust-led (process, pricing posture, and expectations).
- Training & enablement: live CMS workshop, short how-to videos, and a governance checklist for ongoing updates.
- Unlimited design revisions during design, plus 30-day post-launch support for stability and tuning.
Challenges
Dispatch offerings can look interchangeable, and prospects are often skeptical about hidden fees or unclear processes. RT Dispatch needed a site that quickly differentiates the service (what’s included, how it works, what it costs to get started), reduces back-and-forth for quotes, and works flawlessly on mobile without adding day-to-day developer overhead.
Our Approach
We mapped jobs-to-be-done for owner-operators and small fleets, then rebuilt navigation and page structure around those tasks. A component-driven web design and focused UI/UX pass clarified service packages, simplified CTAs, and emphasized transparency (process steps, response times, what RT handles vs. what drivers do). We implemented pragmatic SEO, tuned speed and accessibility, and delivered enablement so the team can publish updates in minutes. Light branding polish and advisory-first marketing consultation kept messaging consistent.
Final Outcome & Why Brand Vision
The refreshed experience makes RT Dispatch easy to choose: clearer value, faster paths to quotes and calls, and a maintainable CMS that keeps operations lean. Brand Vision was the right partner because we pair enterprise-grade craft with enablement—combining web design, UI/UX, branding, and pragmatic SEO to deliver a durable system, not just a launch.
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