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99 Yorkville Ave Unit 200,
Toronto, ON M5R 3K5
Toronto, ON M5R 3K5
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Deliverables
Timeline
16 Weeks
Ocean Park Mechanical is a design-build mechanical contractor delivering HVAC, plumbing, fire protection, and controls for large multi-residential and commercial projects across Western North America. Our mandate: clarify capabilities, surface project proof fast, and launch a maintainable web foundation the team can run.
An innovative approach was essential to delivering a digital platform that met Ocean PM’s objectives—showcasing Brand Vision’s ability to translate complex services into a clear, high-performing web experience.
Project Highlights
- Webflow build — modern, secure, responsive, mobile-first execution.
- Sitemap & IA strategy — task-based journeys for GCs, developers/owners, and consultants.
- Service portfolio — modular pages for HVAC, Plumbing, Fire Protection, Sheet Metal, Controls/BMS, and Design-Build.
- Project case template — consistent layout for Scope, Systems, Coordination, Challenges, and Outcomes with gallery support.
- Conversion paths — persistent, unobtrusive CTAs (Request Proposal / Contact Estimating) on high-intent pages.
- Component library & CMS — reusable sections for Services, Projects, Regions, Team, FAQs; easy in-house publishing.
- On-page SEO — metadata, headings, internal linking spine; GA4/Search Console wired.
- Performance & accessibility — WCAG-informed color/contrast, focus states, keyboard navigation, lazy-loading, asset minimization.
- Content support — technical copy editing to keep language precise and scannable (scope, coordination, schedule).
- Careers integration — simple job postings workflow and application capture within the CMS.
- Training & enablement — live CMS workshop, short how-to videos, governance checklist for updates.
- QA & stabilization — cross-device testing and 30-day post-launch support.
Challenges
The previous site buried proof of scale and coordination depth, making it hard for estimators and GCs to find relevant projects or services. Ocean Park Mechanical needed to distinguish its mechanical scope from broader GC narratives, highlight systems expertise, and streamline the RFQ process—while ensuring the new platform remained fast, accessible, and easy to maintain.
- Webflow build — modern, secure, and fast; responsive, mobile‑first execution.
- Sitemap & IA strategy — services and industries reorganized around task‑based user journeys.
- Modular CMS & component library — reusable templates for Services, Industries, and Insights (no developer lift for routine publishing).
- Conversion paths — embedded RFQ/Contact routes on high‑intent pages with persistent, unobtrusive CTAs.
- On‑page SEO — clean metadata, headings, internal linking spine, and structured data; GA4/Search Console wired.
- Accessibility & performance — WCAG‑informed color/type, keyboard navigation, lazy‑loading, and asset minimization.
- Content support — technical copy editing to maintain precision while improving scannability and search intent match.
- CMS operations workshop — step‑by‑step training videos + live session; governance checklist for a sustainable cadence.
Launch & stabilization — full QA, analytics verification, and 30‑day post‑launch support.
Our Approach
We mapped jobs-to-be-done for GCs, developers, and consultants, then restructured the information architecture around services, regions, and project typologies. A component-driven design system ensured consistency, while focused UI/UX patterns improved wayfinding and trust signals around safety, coordination, and scheduling. We implemented pragmatic SEO, integrated analytics, and defined clear RFQ and contact routes. Finally, training, documentation, and governance tools allow the team to publish confidently without relying on day-to-day developer support.
Final Outcome & Why Brand Vision
The refreshed experience makes Ocean PM easier to choose—with clearer service offerings, credible project proof, faster paths to proposal requests, and a CMS the team can manage confidently. Brand Vision was the right partner because we pair enterprise‑grade craft with enablement—combining web design, UI/UX, light branding alignment, and pragmatic SEO to deliver a durable system—not just a launch.
More from Project
Project Visuals & More
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The primary objectives of the website redesign were to modernize the visual aesthetics of the website to reflect Ocean PM's cutting-edge services, enhance user experience (UX) to facilitate easier navigation and an improved customer journey, and increase the website’s ability to generate leads and attract new clients.
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Ocean Park Mechanical
Mechanical expertise, presented clearly for faster RFQs and smoother MEP coordination.
Ocean Park Mechanical is a design-build mechanical contractor delivering HVAC, plumbing, fire protection, and controls for large multi-residential and commercial projects across Western North America. Our mandate: clarify capabilities, surface project proof fast, and launch a maintainable web foundation the team can run.
An innovative approach was essential to delivering a digital platform that met Ocean PM’s objectives—showcasing Brand Vision’s ability to translate complex services into a clear, high-performing web experience.
Services
Project Summary
Brand Vision significantly enhanced Ocean PM's website by modernizing its visual design and optimizing its functionality to better reflect the company's industry-leading status.
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Brand Vision’s Impact
The impact we had on this project:
By aligning the website’s aesthetics and functionality with Ocean PM’s brand values and service quality, Brand Vision helped Ocean PM achieve a stronger online presence, improved user experience, and increased client engagement.
At Brand Vision, we take great pride in delivering unparalleled services to our clients. For this specific project, our team placed a strong emphasis on crafting a visually striking and timeless platform. We recognized the project's significance to the client and ensured effective results by establishing clear goals and milestones throughout the project. Our determination was unwavering in creating a design that not only stands out among the competition but also effectively communicates the client's message and offerings.
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