A brokerage site rebuilt around the listings, with search and filtering treated as the product rather than an add-on.
Forest Hill collaborated with Brand Vision to give their website a new and refreshed aesthetic, prioritizing their user flow.
Project Highlights
- Design overhaul: modern, timeless direction replacing dated visuals.
- Property listing system: portfolio of residential and commercial properties presented for real browsing.
- Advanced search and filtering: sort and filter controls that get buyers to the right listing fast.
- Client testimonials: social proof built into the page structure rather than tucked away.
- Custom graphic elements and animation: bespoke visuals supporting a premium feel.
- User flow prioritization: navigation restructured around how buyers actually search.
- Accessibility and screen optimization: contrast, hierarchy, and responsive layouts throughout.
.webp)
Challenges
The existing site had aged visually and, more importantly, was missing the features buyers expect from a brokerage, including real property listings and credible social proof. Users couldn’t search effectively, which meant the site created work instead of removing it.
Approach
We started with user flow, mapping how a buyer moves from browsing to enquiry and rebuilding navigation around that. From there we designed a listing system with advanced search and filtering as a first-class feature rather than an add-on. Custom graphics and restrained animation lifted the aesthetic, and every layout was checked for accessibility and screen optimization.
Outcomes
Forest Hill Diamond now has a site that looks current and functions like a real estate tool. Buyers can filter a full portfolio and reach an agent quickly, and testimonials build trust at the point of decision.
.webp)
.webp)
%252520(1).webp)
.webp)
.webp)
.webp)
.webp)
.webp)
.webp)
.avif)
.webp)
.png)
