This project established a dedicated, B2B-ready web presence distinct from the parent corporate site.
ArcelorMittal Tailored Blanks North America (AMTBNA) manufactures laser-welded tailored steel blanks that combine different grades, thicknesses, and coatings into optimized sheets, improving crash safety, reducing weight, and streamlining assembly for high-performance automotive programs.
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Project Highlights
- Stand-alone site strategy: clearly differentiated from the corporate parent to tell the Tailored Blanks story end to end.
- Sitemap & IA: applications, resources, and contact routes organized for engineering and procurement audiences.
- Modern CMS build: a WordPress and Webflow implementation with reusable templates and editing guardrails.
- Accessibility & performance: WCAG-informed components, mobile-first layouts, speed optimization, and QA.
- On-page SEO & analytics: metadata, headings, internal links, an XML sitemap, and GA4 and Search Console instrumentation.
- Resource center: structure for downloadable reports, proofs, awards, and recognition.
- Bilingual readiness: a translation widget (Spanish) to support multi-market communication.
- Team enablement: unlimited design revisions pre-build, training videos and a live workshop, and a governance checklist.
- Post-launch support: a 30-day stabilization window with fixes, tuning, and handover assistance.
Challenges
AMTBNA’s (ArcelorMittal Tailored Blanks North America) value proposition was previously nested within the broader corporate ecosystem, diluting clarity for technical buyers. The division needed a focused destination that explains tailored blanks in plain language, surfaces proofs and applications quickly, meets accessibility standards, supports bilingual communication, and gives internal teams day-to-day control without developer dependence.
Approach
We ran discovery plus competitor and UX research to define buyer jobs-to-be-done, then produced a simplified sitemap and page models aligned to engineering and procurement tasks. A component-driven web design system paired with focused UI/UX patterns improved wayfinding and readability. We built on a modern CMS (WordPress and Webflow), wired clear RFQ and contact paths, implemented on-page SEO, and instrumented analytics. Before launch, we completed accessibility checks, performance tuning, and a training program of videos plus a live session so AMTBNA could publish confidently from day one.
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Outcomes
The new site positions AMTBNA (ArcelorMittal Tailored Blanks North America) as a credible, easy-to-engage partner for advanced automotive programs, with faster pages, clearer application stories, streamlined B2B contact, and a maintainable CMS. Brand Vision was the right fit because we pair enterprise-grade craft with enablement, combining web design, UI/UX, pragmatic SEO, accessibility, and training to deliver a sustainable system, not just a launch.
- Website traffic up +185 % (Google Analytics, first 3 months post-launch)
- Average session duration increased from 0:32 to 2:05 (+293 %, GA4)
- Navigation to product and technology pages up +58 % (Heatmaps & engagement tracking)
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