A second-year rebuild that advances the event's pop-art direction rather than repeating it, so returning delegates recognize it and still see something new.
Website Design & Development for CRMC 2024. This site is genuinely distinctive and effortlessly catches the eye.
Project Highlights
- Webflow build with custom code: flexibility beyond standard templates, carried forward from the prior year.
- 2024 branding refresh: the updated identity applied across the full site.
- Pop art direction evolved: the visual language advanced rather than repeated.
- Custom illustrations: new bespoke graphics created for the year’s campaign.
- Content architecture: agenda, speakers, and registration reorganized around the 2024 programme.
- Dynamic animation: motion refreshed to keep the returning audience engaged.
- Full screen-size optimization: performance verified across every device class.
Challenges
A returning annual event has to feel new without losing the recognition it built the year before. CRMC 2024 needed a visual step forward that repeat delegates would register as an evolution, plus a content structure that handled an updated programme cleanly.
Approach
We started from the equity built in 2023, keeping the pop art foundation and pushing its execution further with new illustration and refreshed motion. The updated branding was applied across every page, and content architecture was rebuilt around the new programme. Custom code handled the interactions, and the site was optimized for every screen size before going live.
Outcomes
CRMC 2024 carries a distinctive site that reads as a genuine progression from the previous year. Returning delegates recognize the event and still see something new, and the programme content is easy to navigate throughout.
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