Brand Vision conducted a thorough social media audit for Results Canada, a leading advocacy organization focused on ending extreme poverty and preventable diseases.
A social media audit is essential for organizations looking to maximize their online presence and achieve strategic goals. It enables a comprehensive assessment of current social media strategies by analyzing key performance metrics such as reach, engagement, and follower growth to identify what’s working and what needs improvement.
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Project Highlights
- Digital strategy: a structure built around advocacy goals and supporter action.
- Website design and development: full build for a national nonprofit.
- Campaign content structure: advocacy issues presented so they remain readable.
- Supporter journeys: distinct paths for donation, volunteering, and campaign involvement.
- Accessibility: inclusive design for a broad public audience.
- Mobile optimization: full functionality for supporters arriving from social.
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Challenges
Advocacy organizations have to make a complex policy case and convert supporters in the same visit. Results Canada needed campaign content that stayed legible alongside clear donation and involvement paths, and the whole thing had to be accessible to a broad public audience.
Approach
We separated the advocacy story from the supporter journey, giving each a clear route rather than forcing both through one page. Campaign content was structured so the issues stay legible, and donation and involvement paths were made obvious without hijacking the experience. Accessibility and mobile performance were treated as requirements throughout.
Outcomes
Results Canada can now make its advocacy case and convert supporters in the same visit. Campaigns are easy to follow and the routes to donate or get involved are unmistakable.
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