Stronger authority and visibility for a multi-service group, with measurable ranking and performance gains.
Maadi Group is a multi-disciplinary business operating across construction, engineering, and real-estate services. Brand Vision helped strengthen their organic presence so high-intent prospects could find the right service pages more often, trust what they see faster, and engage with confidence.
Project Highlights
- Improved search visibility across core “money” pages tied to high-intent services.
- Stronger credibility signals added to key content so expertise is clearer to both users and search engines.
- Better site health and discoverability through a focused technical clean-up.
- Higher-quality authority growth through reputable, relevant third-party mentions and links.
- Improved page experience by addressing Core Web Vitals, especially on mobile.
Challenges
Maadi Group competes against established category leaders with stronger online authority and a clearer search footprint. Their site also needed a cleaner technical foundation so important pages were consistently discovered and prioritized in search. The goal was to close the authority gap, improve rankings across core services, and build momentum without turning the project into an endless overhaul.
Approach
We focused on practical improvements that influence real-world search performance, strengthening trust signals on important pages, improving overall technical health so priority content is easier to surface, and building more credible visibility in the spaces where their competitors were already being referenced. Along the way, we monitored performance and focused effort on the pages most closely tied to revenue.
Outcomes
Maadi Group saw stronger site health, improved mobile experience signals, and a meaningful lift in rankings across high-value pages, alongside measurable authority growth. Brand Vision was the right partner because we keep SEO grounded in outcomes, improving visibility and trust in a way that supports long-term competitiveness, not short-term hacks.
Results
- Core Web Vitals (mobile “Good” URLs): 31% → 92% pass rate (30 days)
- Ahrefs Site Health: 72 → 94 after technical fixes
- +32 net-new referring domains. Link gap reduced to within 15 of the top competitor
- +9.3 average position gain across money pages
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