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99 Yorkville Ave Unit 200,
Toronto, ON M5R 3K5
Toronto, ON M5R 3K5
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Deliverables
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Timeline
10 Weeks
The Pisces Residences is a pre-construction condo project aimed at buyers and brokers who want the facts fast.
Our focus was to make floor plans easy to browse, show clear value for the location, and drive VIP registrations with as few steps as possible.
Project Highlights
Challenges
Pre-construction shoppers compare options quickly, often on a phone. If plans, pricing cues, or key dates are buried, interest drops. Heavy renders slow pages, long forms hurt sign-ups, and missing disclosures create friction. We needed to convert launch-day traffic while staying clear and compliant.
- Webflow build — modern, secure, and fast; responsive, mobile‑first execution.
- Sitemap & IA strategy — services and industries reorganized around task‑based user journeys.
- Modular CMS & component library — reusable templates for Services, Industries, and Insights (no developer lift for routine publishing).
- Conversion paths — embedded RFQ/Contact routes on high‑intent pages with persistent, unobtrusive CTAs.
- On‑page SEO — clean metadata, headings, internal linking spine, and structured data; GA4/Search Console wired.
- Accessibility & performance — WCAG‑informed color/type, keyboard navigation, lazy‑loading, and asset minimization.
- Content support — technical copy editing to maintain precision while improving scannability and search intent match.
- CMS operations workshop — step‑by‑step training videos + live session; governance checklist for a sustainable cadence.
Launch & stabilization — full QA, analytics verification, and 30‑day post‑launch support.
Our Approach
We mapped the path people take: explore plans, check the location, register. Page models and navigation were rebuilt around those steps. Clean filters, a sticky CTA, and progressive disclosure keep focus on action, while media budgets and caching protect load times. Event tracking follows real sales actions, not vanity metrics. Search basics were set so plan and FAQ pages index fast, and the copy stays plain and direct.
Final Outcome & Why Brand Vision
The site makes plan browsing simple, shows real location value, and lifts VIP registrations without extra clicks. We paired conversion-first page structure, fast media handling, focused landing pages, and measurement that sales teams can use right away.
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The Pisces Residences
A launch-ready condo sales site that puts plans, pricing signals, and registration up front
The Pisces Residences is a pre-construction condo project aimed at buyers and brokers who want the facts fast.
Our focus was to make floor plans easy to browse, show clear value for the location, and drive VIP registrations with as few steps as possible.
Services
Project Summary
We had the privilege of working on The Pisces Residences, a fresh development project. Our team crafted a brand-new website and delivered a comprehensive branding package. This ensures a warm, inviting, and cohesive online presence that truly represents the essence of this remarkable project.
Brand Vision’s Impact
The impact we had on this project:
Our work on Pisces Residences, a new development project, led to the creation of a website and a comprehensive branding package. This resulted in improved usability, enhanced optimization for greater online visibility, increased speed, and introduced a cleaned and revised design and website structure. It now presents a warm, inviting, and cohesive online presence for the project.
At Brand Vision, we take great pride in delivering unparalleled services to our clients. For this specific project, our team placed a strong emphasis on crafting a visually striking and timeless platform. We recognized the project's significance to the client and ensured effective results by establishing clear goals and milestones throughout the project. Our determination was unwavering in creating a design that not only stands out among the competition but also effectively communicates the client's message and offerings.
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