Our focus was to make floor plans easy to browse, show clear value for the location, and drive VIP registrations with as few steps as possible.
The Pisces Residences is a pre-construction condo project aimed at buyers and brokers who want the facts fast.
Project Highlights
- VIP registration funnel with a short form, sticky Register CTA, and a clear confirmation step. Leads are tagged by audience type for smarter follow up.
- Floor plan discovery with filters for beds, size range, and view, quick PDF downloads, and a simple compare view for shortlisting.
- Pricing signals and incentives using updateable “from” prices, limited-time banners, and a clean matrix for fees and key dates when ready to publish.
- Launch timeline and key dates on a simple roadmap, with sales phases, occupancy targets, and milestone updates.
- Location and lifestyle proof via an interactive map, 5–10 minute walk times, nearby transit, and a highlight reel of local amenities.
- Media built for speed with lightweight renders, poster frames for video, and CDN caching so launch traffic loads quickly on mobile. Built with our web design standards.
- Conversion UX with a persistent header CTA, short step-by-step registration, and clear privacy language shaped by our UI/UX approach.
- Search readiness using on-page SEO basics, structured headings, internal links, and an XML sitemap so plan and FAQ pages surface quickly.
- Ad-ready landing pages for paid campaigns, each with tight copy, social-proof snippets, and a single action.
- Analytics that matter tracking plan downloads, registration starts and completions, video plays, and scroll depth.
- Accessible design with readable contrast, larger tap targets, and keyboard access that meets WCAG AA.
- Clear disclosures with standard pre-construction notes, availability language, and image usage guidance near calls to action.
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Challenges
Pre-construction shoppers compare options quickly, often on a phone. If plans, pricing cues, or key dates are buried, interest drops. Heavy renders slow pages, long forms hurt sign-ups, and missing disclosures create friction. We needed to convert launch-day traffic while staying clear and compliant.
Approach
We mapped the path people take. Explore plans, check the location, register. Page models and navigation were rebuilt around those steps. Clean filters, a sticky CTA, and progressive disclosure keep focus on action, while media budgets and caching protect load times. Event tracking follows real sales actions, not vanity metrics. Search basics were set so plan and FAQ pages index fast, and the copy stays plain and direct.
Outcomes
The site makes plan browsing simple, shows real location value, and lifts VIP registrations without extra clicks. We paired conversion-first page structure, fast media handling, focused landing pages, and measurement that sales teams can use right away.
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