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99 Yorkville Ave Unit 200,
Toronto, ON M5R 3K5, Canada
Toronto, ON M5R 3K5, Canada
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Platform
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Timeline
10 Weeks
The Pisces Residences is a pre-construction condo project aimed at buyers and brokers who want the facts fast.
Our focus was to make floor plans easy to browse, show clear value for the location, and drive VIP registrations with as few steps as possible.
Project Highlights
Challenges
Pre-construction shoppers compare options quickly, often on a phone. If plans, pricing cues, or key dates are buried, interest drops. Heavy renders slow pages, long forms hurt sign-ups, and missing disclosures create friction. We needed to convert launch-day traffic while staying clear and compliant.
Our Approach
We mapped the path people take: explore plans, check the location, register. Page models and navigation were rebuilt around those steps. Clean filters, a sticky CTA, and progressive disclosure keep focus on action, while media budgets and caching protect load times. Event tracking follows real sales actions, not vanity metrics. Search basics were set so plan and FAQ pages index fast, and the copy stays plain and direct.
Final Outcome & Why Brand Vision
The site makes plan browsing simple, shows real location value, and lifts VIP registrations without extra clicks. We paired conversion-first page structure, fast media handling, focused landing pages, and measurement that sales teams can use right away.
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