McDonald's x The Grinch shows how a fast-food giant can turn limited-time McDonald's Holiday menu items into a full seasonal event. By pairing nostalgic McShaker Fries, an adult Happy Meal format, and a multichannel campaign, the collaboration uses holiday IP to pull traffic, social buzz, and brand warmth into one simple offer.
The new Target x ChatGPT app brings Target’s catalog directly into conversational AI. Here’s how the Target x ChatGPT partnership could quietly rewrite the e-commerce recommendation engine, shifting retail from static “you may also like” rails to dynamic, context-aware shopping journeys.
Erewhon’s marketing strategy has turned a $22 smoothie into a status symbol. By leaning on Erewhon's celebrity marketing, curated wellness culture, and in-store theatre, Erewhon’s luxury smoothie strategy shows how a single drink can become the ultimate accessible luxury for Gen Z and young professionals.
Streaming giants are no longer just fighting over shows. Netflix gaming, YouTube Gaming experiments, and Amazon gaming moves around Luna are turning platforms into play spaces to lock in attention. Here is how the gaming race 2025 set up a 2026 arms race in interactive content and what it means for subscription loyalty.
Waitrose’s Christmas rom-com The Perfect Gift is a four minute mini movie that feels closer to Netflix than a supermarket spot. Here is what Waitrose’s Christmas campaign shows about why long-form video ads are back, and how brands can make longer stories feel worth watching.
From viral coffee tumblers to soda jerseys, merch is no longer just for fashion labels. This deep dive unpacks why beverage brands come out with merch, how food has become a status indicator you can literally wear, and what non-fashion brand having merch really does for loyalty, hype, and revenue.
Hotel marketing trends in 2025 are shaped by social video, AI, first party data, and guests who care about value and experience. Learn how to market your hotel with creative hotel marketing ideas, stronger direct bookings, and hospitality marketing trends 2025 that are actually practical.
Who actually spends the most on ads globally? A researched tour of the most advertised brands in the world and the most advertised companies behind them, what they buy, and why their media mixes keep growing.
Adidas kicked off the World Cup cycle with a surreal short film and its largest ever kit release. Inside “La Preparación Americana,” who stars in it, why the North America storyline matters, and how 22 new home jerseys are setting the tone for FIFA World Cup 2026.
From parades and paintings to hotlines and doorbusters, the American Thanksgiving impact on marketing spans a century. Here is American Thanksgiving marketing throughout history, how brands shaped the holiday and how the holiday reshaped brands.
Starbucks’ drop culture turns limited releases into lines, posts, and sellouts. From the Bearista cup craze to the Hello Kitty collaboration and Red Cup Day, here is why Starbucks’ recent drops work and how the cadence keeps customers coming back.
The most successful coffee brands 2025 are not just selling a buzz. High-end coffee companies are winning by turning daily ritual, provenance, sustainability, and smart coffee marketing into the main product, from Blue Bottle and Onyx to Chamberlain Coffee and global specialty players.
