PepsiCo’s corporate rebrand is a strategic reset for the parent company. Here’s how the PepsiCo new brand identity reframes the enterprise beyond beverages, signals transformation and pep+, unifies a vast portfolio, and distinguishes corporate PepsiCo from the consumer Pepsi brand.
The best marketing campaigns of 2025 have a muse we all can resonate with. From nostalgic revivals to comedic deconstructions of modern romance, these brand showcases have earned a spot in the conversation about the best marketing campaigns of 2025 for good reason. See them for yourself in this article highlighting the recent marketing campaigns of 2025.
Which pitches became the most successful Shark Tank products? From Bombas blasting past $2B lifetime revenue to Scrub Daddy clearing $220M a year and Cousins Maine Lobster topping $1B systemwide sales, here are Shark Tank’s biggest success stories.
From American Eagle’s “Great Jeans” backlash to Meta’s AI personas and Southwest’s baggage fee U-turn, these are the most controversial ads 2025 delivered—marketing fails that trended as the worst ads of 2025, with exactly what went wrong and how it could’ve been avoided.
Meta’s emotional campaign brings Facebook’s human side back to young adults. Inside the Facebook revival ad in 2025: Droga5’s “A Little Connection Goes a Long Way,” the “Home for the Holidays” film, and a wide media buy designed to make Facebook for Gen Z feel light, useful, and worth reopening.Introduction
CPL and CPA measure different moments in your funnel. Learn when to optimise for cost per lead and when to prioritise cost per acquisition, how to translate CPL into an implied CPA, and how to set targets that protect profit without slowing growth.
A prestige-horror rollout built on controlled mystery, auteur branding, festival credibility, and a tight theatrical-to-streaming window. See how Frankenstein uses slow reveals, talent-led press, and craft-forward content to build buzz that converts on Netflix.
Use this brand alignment checklist to align product, marketing, and sales. Learn how to ensure brand alignment with practical audits, shared messaging, proof libraries, and tight feedback loops so every pitch, page, and product decision speaks the same language and moves revenue.
The Barbie Movie's Latest Updates, Marketing Magic and Release Date for the Summer Movie of 2023. Get ready for a dazzling dive into the world of Barbie, where glamor meets imagination and dreams come true!
How did HBO's marketing team, led by Emily Giannusa, vice-president of marketing, captivate both existing fans and new audiences? Let's explore their innovative strategies and tactics that have turned "The Last of Us" into a global sensation.
Pepsi, the iconic soft drink brand, is shaking things up ahead of its 125th anniversary with a bold new logo and updated branding. The new logo features the word "PEPSI" centered in a black-bordered circle over red, white and blue stripes, a departure from the leaner font and muted colors of the previous logo.
Spotify's AI-DJ feature takes things to the next level, providing users with insightful facts about the music, artists, and genres they're listening to. And how do they do it? By leveraging OpenAI's powerful AI models - yes, the same company that brought you DALL-E 2 and ChatGPT.
Nostalgia is a powerful marketing tool, and the creators of Puss in Boots: The Last Wish made great use of it in their marketing campaign. The film is a sequel to the original Puss in Boots movie, which was released over a decade earlier in 2011 as a spin-off of the hugely successful Shrek franchise
As we enter the year 2023, the marketing landscape is set to undergo significant transformations, and it's crucial for businesses to stay abreast of the latest developments to remain competitive.
The Canadian National Exhibition (CNE) has done it again - pushing the limits of what we thought was possible with their outrageous and zany food offerings. We're talking about the infamous ketchup and mustard soft serve ice cream.
Duolingo is one of the world's most popular language-learning apps, with over 100 million downloads worldwide. The company's marketing strategy has been focused on building a solid product and increasing its user base.
The MSCHF Big Red Boots took the internet by storm, becoming a viral sensation in a matter of days. Inspired by the iconic boots worn by Astro Boy, the knee-high, bright red boots were made from a combination of plasticky rubber and rubbery plastic, which gave them a distinct, otherworldly look
A strong visual identity is the secret to a memorable brand experience, as it creates a visual shorthand for your company's unique personality and values, and serves as the cornerstone of building a loyal and engaged audience.
Google introduces Bard, its cutting-edge conversational AI service that brings together a wealth of information and advanced language modeling to deliver insightful and engaging responses, positioning it as a formidable competitor to ChatGPT.
A well-designed website is essential for businesses looking to establish an online presence and effectively communicate their message to their target audience. This blog provides a checklist of important elements to consider when designing and developing a new website.
Are you trying to decide between using WordPress or Webflow for your next website project? While both platforms have their own strengths and are suitable for a wide range of projects, Webflow may be the better choice for certain types of projects due to its focus on design and aesthetics.
In this article, we will delve into the key elements of Netflix's marketing strategy for Wednesday and examine how the use of social media and advertising played a significant role in its success.
Squid Game has been on top of the world ever since the show was launched on September 17, 2021. Brands have jumped on the hype train knowing Squid Game is the world’s sensation and using their little twists on advertising will make customers engage in their brand more. Tieing the social trends with your product is a great way to grab the attention of your audience.
Hype culture has been around for generations but has taken many forms along the way. Let's look at some of the greatest collaborations!
Dive into the storied rivalry between Coca-Cola and PepsiCo, two beverage powerhouses that have defined the global soda market with bold campaigns and ever-evolving product lines. From iconic commercials to modern wellness trends, see how these titans continuously adapt their strategies to stay top-of-mind for generations of consumers.
Leveraging global or public events is a great way to create shared experiences and create genuine connections with potential clients.
Partnerships between brands typically occur for strategic reasons and bring several benefits to each when executed correctly.
Linkedin is a great hub for professional networking, employer connections, job seekers, and business trends. But is Linkedin the right place to advertise your company’s goods or services? We answer this question in this article.
Blogging can help to build trust and connection with your audience. It will also help drastically with boosting your traffic and helping search engines prioritize your website.
Digital and social media networks are thriving – especially those focused on building authentic and genuine connections.
Social media is one of the best (free) ways to increase exposure for your brand and engage with your target customer.
Given the expected rise of the housing market in 2022, it is a good idea for agents or companies to focus on their marketing strategies.
Google Ads and Facebook Ads are two of the biggest players in the paid media market. Choose the right platform for your business
Stay informed with the best tips, trends, and news — straight to your inbox.
By submitting I agree to Brand Vision Privacy Policy and T&C.
