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M&M’s Launches Its First Freeze-Dried Candy, Inspired by a Viral TikTok Trend

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Key Points

  • M&M’s POP’d is the brand’s first freeze-dried candy.
  • The caramel-flavored treat offers a crispy, airy texture inspired by TikTok’s freeze-dried candy trend.
  • Launches in M&M’s stores Nov. 10; nationwide rollout begins Jan. 2026.

M&M’s is taking a cue from TikTok with the launch of its first-ever freeze-dried candy, M&M’s POP’d. The caramel-filled sweets deliver the familiar flavor fans love but with a new, puffed texture that gives each bite a light, crispy crunch.

Available in 5.5-ounce pouches, M&M’s POP’d will debut in M&M’s retail stores on November 10 before expanding to retailers nationwide in January 2026. The company also plans to introduce additional package sizes later in the year.

The candy’s creation follows the viral rise of freeze-dried treats on social media, where creators have turned classic snacks into crispy, “puffed” versions. M&M’s POP’d captures that same fun, on-trend energy — transforming a classic caramel favorite into a modern candy innovation.

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Dana Nemirovsky
Dana Nemirovsky
Author — Senior CopywriterBrand Vision Insights

Dana Nemirovsky is a senior copywriter and digital media analyst who uncovers how marketing, entertainment, technology, and cultural trends shape the way we live and consume. At Brand Vision Insights, Dana has authored in-depth features on major brand players, while also covering global economics, lifestyle trends, and digital culture. With a bachelor’s degree in Design and prior experience writing for a fashion magazine, Dana explores how media shapes consumer behaviour, highlighting shifts in marketing strategies and societal trends. Through her copywriting position, she utilizes her knowledge of how audiences engage with language to uncover patterns that inform broader marketing and cultural trends.

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