Von Dutch Collaboration With Jake Paul Ahead Of Joshua Fight
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Key Facts
- Von Dutch partners with Jake Paul and his ‘W’ brand on a capsule drop
- Pre sale opens 24 November; full launch on 25 November
- Timed to Jake Paul vs Anthony Joshua fight on 19 December, live on Netflix
- Collection includes four caps and four apparel pieces
- Sold via the Von Dutch UK website with UK shipping
Von Dutch is leaning into fight week hype and creator culture with a new ‘Von Dutch Loves x W’ capsule created with Jake Paul and his ‘W’ bodycare brand. The drop is structured as a pre sale on 24 November, including access to signed pieces, followed by the main launch on 25 November, landing just weeks before Paul’s multi million dollar bout with Anthony Joshua in Miami on 19 December, which will be broadcast live on Netflix.
Designed by Lindsey Falack, the line blends Von Dutch’s early 2000s trucker cap legacy with Paul’s high energy athletic persona. The collection features four caps and four apparel pieces, including suede trucker hats in brown and black, an oversized logo T shirt, a pinstriped muscle tee and a varsity jacket that pairs the classic Von Dutch oval with W’s neon strike branding. The look is deliberately clean, wearable and bold, designed to work as both fan gear and everyday streetwear.
Marketed as a meeting point between heritage and hype, the collaboration uses Paul’s global following and the spotlight of a headline fight to pull Von Dutch back into the centre of the streetwear conversation. The capsule positions winning energy and self expression as key themes, giving fans limited items that nod to Y2K style while feeling anchored in today’s creator economy, all available through the Von Dutch UK website with shipping across the market.
