Only and Laneige Launch A Fashion and Beauty Collab for Gen Z
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Danish fashion brand Only has partnered with Korean skincare label Laneige to introduce a bold new collection called “The Vibe Shift.” Launching on November 12, the collaboration merges fashion and beauty into one concept built around self-expression, creativity, and self-care — values that deeply resonate with Gen Z consumers. The collection will be available in-store at Only’s Palladium Mall outlet in Mumbai and exclusively online through Myntra, offering shoppers both physical and digital experiences.
The line pairs Only’s fun, colorful denim and youthful silhouettes with Laneige’s skincare favorites, such as lip balms, tinted serums, and face masks. The goal is to create a lifestyle moment that goes beyond shopping — giving young consumers a space to celebrate their individuality through style and skincare. In-store, visitors can enjoy interactive elements and limited-edition goodies, while online shoppers will find curated offers designed to extend the experience beyond the store.
By joining forces, Only and Laneige are tapping into India’s growing enthusiasm for K-beauty culture and hybrid retail experiences. The collaboration captures the shift in how Gen Z approaches fashion and beauty — as intertwined forms of personal expression that reflect both confidence and creativity.
