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Adobe and Google Cloud Join Forces to Bring Gemini AI to Creative Suite

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Key Facts

  • Adobe integrates Google’s Gemini, Veo, and Imagen models into Firefly, Photoshop, Express, and Premiere.
  • Enterprises can customize models through Firefly Foundry on Vertex AI with full data privacy.
  • The deal enhances AI-powered creativity, with rollout details yet to be announced.

Adobe is deepening its partnership with Google Cloud, bringing Google’s most advanced AI models directly into Adobe’s creative tools. Announced at Adobe MAX 2025, the collaboration will help creators generate images, videos, and designs faster and with more control inside familiar apps like Photoshop and Premiere.

Through Firefly Foundry, enterprise customers can fine-tune Google’s AI systems with proprietary data using Vertex AI, ensuring brand-specific output without compromising privacy. Adobe CEO Shantanu Narayen said the alliance “empowers creators to push the boundaries of what’s possible,” while Google Cloud’s Thomas Kurian described it as a major step toward intelligent, integrated creativity.

The partnership cements Adobe’s leadership in generative design while giving Google Cloud a new foothold in creative industries—bridging artistry and automation for the next generation of digital creators.

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Dana Nemirovsky
Dana Nemirovsky
Author — Senior CopywriterBrand Vision Insights

Dana Nemirovsky is a senior copywriter and digital media analyst who uncovers how marketing, entertainment, technology, and cultural trends shape the way we live and consume. At Brand Vision Insights, Dana has authored in-depth features on major brand players, while also covering global economics, lifestyle trends, and digital culture. With a bachelor’s degree in Design and prior experience writing for a fashion magazine, Dana explores how media shapes consumer behaviour, highlighting shifts in marketing strategies and societal trends. Through her copywriting position, she utilizes her knowledge of how audiences engage with language to uncover patterns that inform broader marketing and cultural trends.

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