Spanx and Pantone Celebrate 25 Years With the Launch of “Spanx Red”
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Key Facts
- Spanx partners with the Pantone Color Institute to create its official shade, Spanx Red, symbolizing confidence and empowerment.
- A limited-edition three-piece capsule—including a thermos, umbrella, and tote—launches today in collaboration with Copenhagen Design.
- The color debut marks Spanx’s 25th anniversary, honoring the brand’s bold heritage and forward vision.
To mark its 25th year, Spanx is making its iconic red official. The brand has teamed up with Pantone to introduce Spanx Red, a custom hue that captures the company’s fearless and energetic spirit. The vivid red tone represents self-assurance, resilience, and the empowering attitude that has defined Spanx since its start in 2000.
In celebration, Spanx released a limited-edition capsule created with Copenhagen Design, featuring a thermos, shopping bag, and umbrella—all in the signature shade. The collection embodies what “Spanx Red” stands for: confidence in motion and empowerment in everyday life.
“Red has been part of Spanx’s DNA from the beginning—it’s more than color, it’s confidence,” said Katie Weeks, Senior VP of Brand Marketing. Pantone describes the hue as “warm, full-bodied, and infused with strength,” underscoring the brand’s legacy and commitment to bold innovation.
For founder Sara Blakely, red has always symbolized power and possibility. With this milestone, Spanx transforms that legacy into a new chapter—celebrating the women who wear it and the energy that keeps the brand moving forward.
