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Bad Bunny to Headline 2026 Super Bowl Halftime Show

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Key Points

  • Bad Bunny confirmed as 2026 Super Bowl halftime headliner.
  • Announcement made during Packers vs. Cowboys Sunday Night Football.
  • Comes after a record-breaking residency in Puerto Rico and 12 Latin Grammy nominations.
  • Show set for Feb. 8 at Levi’s Stadium in Santa Clara, California.

Bad Bunny will bring Latin trap and reggaeton to the NFL’s biggest stage, headlining the Apple Music Super Bowl halftime show in 2026. The announcement was revealed during halftime of Sunday Night Football, solidifying the Puerto Rican superstar as the face of next year’s spectacle.

Fresh off a residency that drew over half a million fans, Bad Bunny also leads this year’s Latin Grammy nominations with 12 nods. At 31, he has already won three Grammys, become one of the world’s most-streamed artists, starred in major films, and collaborated with top fashion brands.

The show will take place at Levi’s Stadium on February 8, home of the San Francisco 49ers. Produced by Roc Nation and Jesse Collins, the performance will spotlight Bad Bunny’s global influence and the rise of Latin music on one of the world’s most-watched stages.

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Dana Nemirovsky is a senior copywriter and digital media analyst who uncovers how marketing, entertainment, technology, and cultural trends shape the way we live and consume. At Brand Vision Insights, Dana has authored in-depth features on major brand players, while also covering global economics, lifestyle trends, and digital culture. With a bachelor’s degree in Design and prior experience writing for a fashion magazine, Dana explores how media shapes consumer behaviour, highlighting shifts in marketing strategies and societal trends. Through her copywriting position, she utilizes her knowledge of how audiences engage with language to uncover patterns that inform broader marketing and cultural trends.

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