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Stanley Launches Limited ‘Wicked: For Good’ Cup Collection on October 26

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Key Facts

  • Stanley releases a new Wicked: For Good collection with three limited-edition tumblers.
  • Launches October 26 at 3 a.m. ET online at Target and in stores later that day.
  • Each cup features unique designs inspired by Glinda, Elphaba, and Oz.

Stanley is back with another pop culture collaboration, unveiling a new Wicked: For Good collection tied to the upcoming Wicked Part Two film. The release features three collectible H2.0 Flowstate Quencher tumblers, each themed around a main character: Glinda’s soft pink-and-purple design with a hidden tiara, Elphaba’s green-and-black chrome look with a gold witch’s hat, and an Oz-inspired pink cup showcasing symbols from the movie.

Following last year’s viral sellout, where fans lined up at Target stores before dawn, Stanley is bracing for another frenzy. The brand’s partnership with the Wicked franchise has become one of its most successful limited runs, fusing fandom, film, and fashion into functional design.

The tumblers retail for $55 each and are expected to sell out quickly both online and in-store. Fans eager to grab one for opening weekend are advised to act fast—or prepare to join the crowds early Sunday morning.

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Dana Nemirovsky
Dana Nemirovsky
Author — Senior CopywriterBrand Vision Insights

Dana Nemirovsky is a senior copywriter and digital media analyst who uncovers how marketing, entertainment, technology, and cultural trends shape the way we live and consume. At Brand Vision Insights, Dana has authored in-depth features on major brand players, while also covering global economics, lifestyle trends, and digital culture. With a bachelor’s degree in Design and prior experience writing for a fashion magazine, Dana explores how media shapes consumer behaviour, highlighting shifts in marketing strategies and societal trends. Through her copywriting position, she utilizes her knowledge of how audiences engage with language to uncover patterns that inform broader marketing and cultural trends.

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