Kith Taps Radio City Rockettes For Standout Kithmas Capsule
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Key Facts
- Kith x Radio City Rockettes capsule includes five apparel pieces with venue and troupe graphics
- Holiday campaign for Kithmas was shot on stage at Radio City Music Hall
- Collection releases globally on December 5 through Kith stores, site and app
Kith is putting New York holiday theatre at the centre of its Kithmas push with a Kith Radio City Rockettes collaboration that turns the iconic dance company into a full fashion story. The campaign places the Rockettes inside their home arena in full Kith looks, tying the brand’s seasonal drop to one of the city’s most recognisable winter traditions.
The Kith x Radio City Rockettes capsule itself is built around five pieces that mix Kith branding with all over artwork inspired by the hall and the troupe. Graphics pull from marquee visuals and chorus line imagery, giving the garments an instant sense of place for anyone who associates the holidays with the annual show.
Positioned within the larger Kithmas release, the Kith Radio City Rockettes collaboration gives the collection a clear narrative centre and a strong local anchor. With the full range launching on December 5 across Kith flagships, online and the Kith app, the brand is betting that a blend of New York nostalgia, live performance energy and limited streetwear will make this capsule one of the most sought after pieces of its holiday offering.
