Uber Eats Extends NFL ‘Football Is For Food’ Conspiracy With Bradley Cooper
Updated on
Published on
Key Facts
- Uber Eats continues its NFL campaign with a new Bradley Cooper film
- Spot by Special US, directed by Jim Jenkins of O Positive
- Season-long rollout will add NFL legends Jerry Rice, Troy Aikman and Baker Mayfield
Uber Eats is bringing back its “football is for food” conspiracy platform with a new NFL-season spot starring Bradley Cooper. Created by Special US and directed by Jim Jenkins, the ad picks up where the brand’s Super Bowl work left off, dropping Cooper into a tense boardroom debate as he pushes back against the idea that football exists mainly to sell more food.
The film returns to the same boardroom from February’s Big Game, using Cooper’s die-hard fan persona to escalate the joke as executives present “evidence” that big football moments are just fuel for wing and snack sales. The creative blends frustration, deadpan humour and conspiracy logic to underline how tightly live games and ordering in have become connected for viewers.
This is the first beat in a broader NFL-season rollout that will span TV, digital and social, with upcoming spots featuring Jerry Rice, Troy Aikman and Baker Mayfield. By leaning into self-aware humour about the commercialization of sports, Uber Eats turns game-day cynicism into a brand advantage, positioning the platform as the default way to feed fans whenever football is on.
