Telstra Christmas Film ‘Together Is For Christmas’ Goes Viral
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Key Facts
- Telstra’s ‘Together is for Christmas’ campaign is surging across social platforms
- 700,000+ likes, 40,000+ shares, 39,000+ reposts and 80,000+ saves recorded
- Revolver’s Instagram post alone has passed 5 million views
- Viewers highlight its cinematic feel and handcrafted 3D animation
Telstra’s Christmas film ‘Together is for Christmas’ is emerging as one of this year’s breakout festive campaigns, turning a long-form brand story into viral social content. Directed by Steve Rogers through Revolver, with creative from Bear Meets Eagle on Fire, the spot has already generated more than 700,000 likes, over 40,000 shares, around 39,000 reposts and upwards of 80,000 saves, with Revolver’s own Instagram upload clearing 5 million views on its own.
Viewers are responding to both the emotional arc and the craft. Many describe the piece as feeling closer to a feature film trailer than a standard telco commercial, pointing to the lived-in detail of the animated Australian suburbs, family dynamics and domestic moments. The decision to use fully realised 3D animation instead of AI-generated imagery is also winning praise, with audiences reading the choice as a sign of care, investment and respect for the story.
For Telstra, the reaction reinforces its ongoing Christmas platform built around connection and togetherness, underlining how premium storytelling can still cut through crowded feeds when it feels human and cinematic. The brand is positioning the film as a reminder that technology is most meaningful when it helps people find their communities and stay close over the holidays, supported by a nostalgic 90s soundtrack that amplifies the warm, feel-good tone of the campaign.
