Dole Launches Global Minecraft Partnership to Promote Healthy Eating

Key Facts

• Dole Food Company partners with Minecraft for a worldwide campaign called “Make the World a Healthier Place.”
• The initiative runs through March 2026 across six countries, including the U.S., Canada, and key European markets.
• Features an in-game Banana Hoodie reward, new character stickers, recipes, and interactive experiences.

Dole is bringing health and gaming together in a new global campaign that uses Minecraft’s massive platform to inspire healthier habits among families and young players. The initiative, titled “Make the World a Healthier Place,” merges education with entertainment, offering lessons on nutrition, hydration, and wellness through digital and real-world activations.

Players can earn an exclusive Minecraft Banana Hoodie by uploading a Dole banana sticker or pineapple tag to a dedicated microsite, while in stores, fruit packaging now features popular game characters like Steve, Alex, and Creepers. The campaign also introduces Minecraft-inspired snacks — including Golden Banana Ingots and Creeper Crusher Smoothies — supported by social media challenges and retailer displays.

Running from October 2025 to March 2026 across North America and Europe, the effort marks Dole’s first synchronized cross-continental marketing push. By integrating beloved pop-culture icons with its health mission, the brand hopes to make nutritious choices as engaging as the games millions already love to play.